White Oak Capital Management, an investment management and advisory firm, has chosen IdeateLabs, India’s premier independent full-service marketing agency, to handle its digital marketing. After a multi-agency pitch, the account was won.
The account will be managed primarily by IdeateLabs’ Mumbai office. The agency will be in charge of all creative communication tasks, as well as social media strategy and administration, content production, media promotions, and SEO. IdeateLabs has a number of award-winning brands and start-ups in a variety of industries, including BFSI, retail, lifestyle, FMCG, consumer durables, hotel, real estate, and many others.
On winning the mandate, Vrutika Dawda, Director, IdeateLabs, commented, “We will plan and execute the go-to-market strategy to launch the brand and its offerings for the retail investor on a Pan India scale. Wewill be using a two-pronged approach of brand buildingand tactical communication to achieve the business objectives effectively. The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy of astute investment management.”
Prateek Pant, Chief Business Officer, White Oak Capital Management, said, “We are embarking on a journey of reaching out to the retail investor across the country and wanted to partner with an agency with expertise in the industry & understanding of the digital ecosystem. IdeateLabs well understood our vision and the strategy presented by the team aligned well with our objectives. We are hopeful that it will be a successful association, and new milestones will be set together.”
White Oak Capital is a strong performance-first culture investment management and advisory firm established in 2017, with the vision to form a substantial threshold in the investment culture. With its strong global clients, the brand base works towards sovereign wealth funds, pension plans, endowments, individual and family combination investment funds. With operations across India, Singapore, Mauritius, UK and Switzerland, White Oak Capital has attracted the largest Foreign Portfolio Investment inflows into India.
