Shadowfax Technologies, India’s largest on-demand tech-enabled quick logistics platform, has selected Value 360 Communications of New Delhi as its public relations and brand communications partner. Shadowfax Technologies will entrust the agency with designing and overseeing all PR-related operations.
Shadowfax, founded by IIT Delhi alumni Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya in 2015, is the only Indian B2B2C platform with the ability to serve multiple end-customer categories via a single platform, including food and grocery delivery, quick commerce, multi-city e-commerce fulfilment, and reverse logistics.
Kunal Kishore, Founder and Director of Value 360 Communications, said, “We are delighted that a rapidly growing, innovative platform like Shadowfax, which is transforming the hyperlocal and last-mile delivery segments across India, has chosen us to spearhead their brand and communications strategy. Working with a brand like Shadowfax, founded by a dynamic team of young, vibrant IIT Delhi graduates, will further add to our expansive logistics and mobility repertoire. We look forward to creating impactful, one-of-a-kind campaigns and delivering tangible results to help Shadowfax expand its reach and grow.”
“Value 360 has established itself as one of the leaders in the communications space by creating compelling brand narratives and devising unique, effective strategies. The agency has an in-depth understanding of the logistics space, and we have complete faith in its capabilities. More than a communications partner, we view Value 360 as an extension of our in-house communications team and are confident that this will be a value-add to our brand,” added Pawan Pandey, Chief Marketing Officer of Shadowfax.
