tvwnewsindia logo

Meta named Saugato Bhowmik as the Director of CPG, Auto & D2C Industry Vertical in India

Saugato Bhowmik has been named Director of CPG, Car & D2C Industry Vertical in India, where he will be responsible for strategy and solutioning for Meta’s top consumer goods and auto advertisers. Saugato’s hiring follows a flurry of senior executive hires in recent months in areas such as business, policy, and partnerships, indicating the company’s growing vision and commitment to India.

He will be in charge of the company’s strategic relationships with the country’s largest consumer goods and car firms, as well as the exciting charter of direct-to-consumer businesses, as part of his new role. Arun Srinivas, Director and Head of Meta’s Global Business Group in India, will be his boss.

Saugato has over 20 years of experience in top sales, marketing, and business planning roles with global consumer packaged goods businesses like Dabur and Unilever. He’s previously held senior positions at Viacom18 Media, where he established the Voot Kids OTT service. His most recent position was as Chief Marketing Officer for India at Red Bull.

Arun Srinivas, Director and Head of Global Business Group at Meta in India said, “The consumer goods and auto industries in India are on the cusp of a massive transformation as they transition to online with businesses building new ways of reaching their customers. We play a pivotal role in this journey as many of the brands in this space are using our apps to go direct-to-consumer. We are thrilled to welcome Saugato as he joins our team to lead this exciting mandate and to shape the role our apps can play in enabling the growth of some of India’s largest consumer goods and auto businesses.”

Related Posts

Market Live

Weather Updates

Cricket Live

Gold & Silver Rates

Recent News