Sheena Kapoor has been named as the new Head of Marketing, Corporate Communications, and CSR at ICICI Lombard, India’s largest private general insurance firm. Sheena’s primary responsibilities in this position will be to develop and strengthen corporate advertising and branding, as well as customer-focused awareness strategies, across all company product lines and geographies.
She will lead the company’s innovative activities across the board, assisting in the scaling of the company’s entire brand positioning among competitors. Sheena Kapoor has almost two decades of experience in marketing and business communications to her credit.
Speaking on the appointment, Jerry Jose, Head Human Resources, ICICI Lombard General Insurance said, “We are delighted to welcome Sheena into the ICICI Lombard family. Her experience will be instrumental in combining customer insights, analytics and innovation to develop sharp branding and communication thereby making her the perfect fit to take the brand awareness to the next level.”
Commenting on her appointment, Sheena Kapoor said, “With a wider remit than ever before, the industry needs to cultivate a deeper connection with new-age customers today. I am thrilled to accept this new role and look forward to being a part of a brand whose ethos serves to make insurance convenient, transparent, and easily accessible for its customers.”
Sheena comes to ICICI Lombard from Edelweiss Financial Services, where she was Head Corporate Marketing and later Head Marketing and PR for Edelweiss Wealth Management, where she led strategy and corporate branding throughout the group. She has also spent 11 years with the Times of India Group as Head of Innovations and before as Head of Marketing for their real estate and financial services divisions.