Brand of at-home health test Guru Randhawa, a Punjabi artist and music producer, has joined Healthians as a brand ambassador. Guru will be the brand’s ambassador in northern India.
Randhawa is most known for songs from the film ‘Hindi Medium,’ such as ‘high rated gabru,’ ‘Lahore,’ ‘Made in India,’ and ‘Patola.’
Speaking on the partnership, Deepak Sahni, Founder and CEO, Healthians, said, “We are really excited about our partnership with one of the biggest superstars in Punjabi Music and Bollywood. Guru Randhawa represents the youth, and his music embodies the values of honesty, resilience and continuous evolution that Healthians as a brand espouses. This association with him will enable us to reach out to the masses, give a refreshingly new perspective, and drive our future growth strategy in India“.
“The culture of preventive healthcare is still quite nascent, and through association with Guru Randhawa, Healthians plans to influence the younger generations to start building this as a habit early in life,” the company said.
