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Licious named Vakul Agarwal as Vice President – Growth

Vakul Agarwal has been named Vice President, Growth at Licious, India’s first D2C unicorn. Vakul will be spearheading all efforts to drive growth for Licious across all channels as it enters a post-unicorn period. He is an accomplished young leader for digital firms. Other major strategic appointments to the Licious leadership team have preceded Agarwal’s appointment.

Vakul brings in more than 10 years of experience of creating superlative customer experience, having worked in diverse sectors including e-commerce, consumer internet and technology. At Licious, he will be instrumental in fuelling the company’s customer-obsession mantra through a winning marketing & product strategy. This includes spearheading agile initiatives, building for the future and prudent risk-management.

In his last role at Grofers (now Blinkit), he wore multiple hats in his 6.5+ years stint from leading the digital marketing team to building the industry’s biggest property ‘GOBD’ to leading product teams to eventually leading overall growth for the business.

Vakul was recognized as the Digital Leader of the year – 2018 by IAMAI for the retention and consumer lifecycle engine that was successfully implemented for the business and brought significant efficiencies in the retention spends.

Prior to Grofers (now Blinkit), Vakul was a consultant with McKinsey & Company and American Express. Vakul is an alumnus of IIT Bombay.

Commenting on Licious’ latest leadership hire, Naveen Neerlaje, Head-HR, Licious, said, “We are very excited to welcome Vakul to the Licious team. As a young & agile company, we are always looking for capable leaders who can unlock the next level of marketing & drive growth for us. Vakul comes with proven expertise in digital-first businesses & can fine tune the Licious strategy to not only suit the new normal but create a playbook that can be used to accelerate growth as the company expands both its geographical presence and product portfolio.”

Commenting on his appointment  Vakul Agarwal, VP – Growth, Licious, said  “Licious presents the rare opportunity of not only building a brand but defining a category that holds so much promise. The Indian meats & seafood industry is a $40bn opportunity. This, when coupled with the vast & varied Indian D2C landscape presents us with an unparalleled opportunity to disrupt & create benchmarks for the industry to follow. I am excited & looking forward to working with the team to continue building India’s most loved meat brand & co-create future-ready solutions for a sector that is in need of strategic interventions.”

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