Godrej Veg Oils, a brand of Godrej Industries Limited (the parent company for Godrej Industries Limited and Associate Companies), has announced its partnership with Bhau Kadam, a leading Marathi cinema and stage actor, to promote its ‘Sahi Shuruaat with Godrej Oils’ campaign.
Cooking is a hobby, a passion, or a relaxing activity for many of us. Food, on the other hand, has taken a vital role in our lives, bringing people together and converting every interaction with it into delight. It is one of our lives’ most adaptable parts. Despite the fact that each recipe is distinct in terms of ingredients, textures, and flavours, the cooking process almost always begins with one important component – Cooking Oil. As a result, a strong start, or ‘Sahi Shuruaat,’ with Godrej Veg Oils, will be the brand’s positioning for all future marketing initiatives.
This unique association with Bhau Kadam brings together two iconic brands with common traits like consistency, purity, quality, trust etc. Known for his memorable performances in his recent film Pandu and popular TV shows like Chala Hawa Yeu Dhya, Bhau Kadam will be seen cooking up various Maharashtrian delicacies using Godrej Veg Oils and sharing some of his culinary experiences. Bhau, through multiple digital films and posts, will also engage in a quirky and witty conversation with celebrity chefs, Chef Varun Inamdar and Chef Tara Deshpande, whilst creating festive recipes with them. These videos will be amplified across various digital platforms and social media handles of Godrej and various other platforms.
Nitin Nabar, Executive Director & President, Godrej Industries Limited, said, “We are very happy to have Bhau Kadam as part of the Godrej Veg Oils Sahi Shuruaat Campaign. Bhau Kadam and Godrej veg oils share some striking similarities such as consistency, purity, quality and most importantly trust. This makes us confident that this partnership will be mutually beneficial.”
Commenting on this association, leading Marathi film and theatre actor, Bhau Kadam said, “Godrej is a legacy brand with strong Indian roots in our country. I am excited to come onboard as the brand ambassador for Godrej’s Veg Oils Sahi Shuruaat campaign. The brand is known for the various edible oils that are used regularly by households across Maharashtra, Gujarat and Goa. I wish them the best for continuing to provide good quality cooking oils to the consumers.”