Borosil Ltd., India’s top consumer product brand, has launched a new ad campaign for its Oven Toaster Griller range, which is being added to the company’s already extensive product line. The new TVC will air in multiple languages on major channels across the country.
Two youngsters are shown admiring the OTG in an appliance store with their parents, who are looking to buy one. The mother believes that by cooking meals together and enjoying themselves as a family with this new OTG from Borosil, their family would be able to bond even more. The entire TVC is focused on the pleasure and enjoyment of owning the OTG as a useful and beneficial kitchen gadget.
Commenting on this commercial Barnali Shankar, Sr.General Manager, Marketing, Consumer Products, Borosil Ltd. said, “We are proud to have our OTG range out there for our consumers. The high quality of our products is what we abide by and the satisfaction of our consumer base pushes us to come out with newer, better appliances. Our new TVC highlights the OTG which allows you to make any desired meal and enjoy the best performance, firsthand.”
Borosil, are committed to utilising technology and innovation to provide solutions that improve lives, be it sustainability or promoting good health practices. The OTG range will be available to purchase through Borosil’s e-commerce website, as well as Amazon, and Flipkart.