magicpin, India’s premier platform for offline retail discovery and discounts, has partnered with Republic Media in a first-of-its-kind relationship to distribute magicpin’s message to a wider audience across the country. The message will be communicated to millions of customers, retailers, and businesses across the country as a result of our relationship.
Republic Media and magicpin will collaborate to generate content that will air on Republic Media and its affiliated networks. This will feature original user-generated material contributed by customers, retailers, and brands that will illustrate the advantages of a hyperlocal purchasing experience that benefits all parties involved.
Media coverage on Republic TV, Republic Bharat, and digital channels, as well as magicpin’s social media handles, would be part of the relationship.
Arnab Goswami publicly revealed the cooperation contract on Tuesday, December 14th at 10 p.m. during a prime time debate.
Speaking about the partnership on live TV, Arnab Goswami, MD and Editor-in-Chief, Republic Media said, “We are excited to announce our partnership with magicpin, India’s No 1 shoppings and savings app. magicpin is on a mission to make hyperlocal absolutely magical. With over 1.7 lakh merchant partners it embodies the glorious Indian entrepreneurial spirit. As India’s economy bounces back and customer habits change, magicpin empowers users to go local. We are excited about this partnership as we are champions of the Vocal for Local mission and this is a great opportunity to do just that.”
magicpin CEO and Founder, Anshoo Sharma said, “We are delighted to announce our partnership with Republic Media which is the voice of Bharat, while magicpin is connecting Bharat’s retailers to its consumers. magicpin stands for offline retail – for millions of stores in our country across food, fashion, electronics, pharma, magicpin brings their products and services to the users’ handset. This enables users to discover and save at these local stores and retailers to participate in the country’s fast-growing online economy. Our partnership with Republic Media, is to spread our message of ‘Shop Karo, Save Karo, magicpin pe’ to benefit merchants and customers across the country”.
With this strategic media partnership with Republic Media, magicpin plans to expand its reach and get its message across India and reach the consumers and merchants in every corner of the country to build a larger unified hyperlocal network that can help people to shop more and save more.