Bistriti Poddar has been named Chief Communication Officer at uKnowva, a company that provides a 360-degree solution for common business needs like people management, customer service, invoicing, and corporate communication. Bistriti will join the uKnowva Executive Team and will be in charge of the company’s communications and public relations strategy formulation, promotion, and implementation.
Bistriti is a forward-thinking leader with over ten years of experience working with major corporations and prominent start-ups such as Havas Media, TATA AIA, and Bewakoof.com on a variety of workshops, training modules, content and social media strategies, and motivational sessions. She has extensive experience in copywriting, content production and strategy, team coaching, social media, and public relations, having worked with firms ranging from start-ups to conglomerates.
“As we continue to grow, communications and content marketing are becoming increasingly critical to how we shape our culture, brand, products and overall business both internally and externally. The appointment of our first Chief Communication Officer (CCO) signals the investment we’re making to increase our impact and showcase how we help our customers meet their digital transformation needs in more places. We’re thrilled to bring Bristriti’s proven success and experience to the uKnowva team as we enter our next phase. Bistriti embodies the entrepreneurial spirit that uKnowva was founded upon and will leverage her strong communications experience to develop and drive our corporate, brand, product and internal communications. We are very excited to welcome her onboard. She brings with her just the right mix of skill, experience and industry insights we seek” said Vicky Jain, Founder and CEO of uKnowva.
Bistriti holds a graduation degree in Geography Honours from Delhi University and MSc in Tourism Management. Bistriti is a 4 time TEDx speaker and has been featured on numerous news and radio shows like ET NOW Leaders of Tomorrow and Radio City. She has also been featured extensively by online and offline media channels like The Quint, YourStory, Indian Express, Times of India to name a few.
On her appointment as the new Chief Communication Officer (CCO) of uKnowva, Bistriti Poddar said “There is no more exciting industry to be in than technology and I’m thrilled to be a part of the uKnowva team as we continue to grow. We have ambitious plans to bring more value to our fast growth and global tech clients. With a meteoric rise in growth over the last few months and seemingly unlimited opportunity in front of uKnowva, it’s a unique and exciting time to take on the CCO role. I look forward to collaborating with all my colleagues to foster relevant, impactful and equitable engagement both within the company and externally across broader environments. uKnowva is already an established brand, and my endeavour would be to contribute to its growth and enhancement. I am quite excited to be a part of this dynamic team.”
