Hipi Unveils Short-form Mobile Video Talent Hunt

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Hipi, India’s leading short video platform, has signed Rupali Jagga to host the country’s first mobile short-form video talent hunt Hipi G.O.A.T. Rupali Jagga is an absolute delight on the stage and has starred in multiple national and international singing reality shows. She got crowned as ‘India ki Shakira’ as a participant of Zee SaReGaMaPa. Not just that, she has been an integral part of the winning team for Indian Pro Music League. Her young and prolific singing career has attracted numerous accolades, which would inspire contestants to scale up their limits. With her magical voice Rupali has converged an overwhelming 1.3Mn followers on her Instagram handle.

Hipi G.O.A.T. is a 8-week digital hunt will give the participants a unique opportunity to fulfill their dreams.  Every week the best performer will sing a duet with RupaliJagga and also get a one-on-one mentoring session with her.

Commenting on the announcement, Charmie Kanabar – Marketing Director, Hipi, said, “Hipi G.O.A.T is one of our ways to stage a uniform ground for budding talented singers by leveraging modern consumer technology. We needed a young and enthusiastic anchor for our 8-week contest. RupaliJagga’s impeccable singing record and her cheerful personality is a great combination and hence a perfect fit for this virtual singing talent hunt”.

Being enthusiastic about this association, Rupali Jagga mentioned, “Music has always connected people through centuries. I am delighted to be the host and a mentor of this digital-first event and look forward to to bringing out the fresh singing talent in the country via Hipi G.O.AT.”

The first round of the contest – ‘Best foot forward’ began on 29th November and has received tremendous response. Hipi G.O.A.T. will continue to push the boundaries of singers in the upcoming weeks in three unique and exciting rounds- best foot forward, what’s your theme, and the final cut. The weekly winners will get a mentoring session and perform a duet with one and only RupaliJagga. Also weekly cash rewards will be declared for the top performer.