The digital mandate for ‘Nilaya by Asian Paints’ has been awarded to Liqvd Asia. The victory is unquestionably a significant step forward for Liqvd Asia.
Liqvd Asia has already re-launched the product using smart creative communication in the digital domain, as per the requirement. The team at Liqvd Asia has come up with the creative proposal “ASpaceApart” for the mandate, which will be used across all platforms, including digital and social media. Home wallpapers, wall coverings, decals, borders, and paintable interior wallpapers are among Nilaya’s characteristic surfaces.
Commenting on the win Arnab Mitra, MD, Liqvd Asia says, “Nilaya is looking to redefine the wallpaper category and how consumers imagine luxury and art without compromising on their personal aesthetic instincts. Launching the integrated campaign with the theme “ASpaceApart”, we want to give Nilaya the rightful space helping consumers discover the real art of wall coverings. Our team is excited to take on the challenge of digitally re-launching the product via multiple communication mechanism across the digital universe. We hope to set a new benchmark via this partnership”.
A spokesperson from Asian Paints added “Liqvd Asia, is a partnership we are sure will further enable both parties to reach great heights. The clientele and the work they have done and the brands they’ve helped grow made this a relatively easy decision. With the campaign, #ASpaceApart, we are hoping to revolutionize the wallpaper industry.”
Liqvd Asia has been consistent in elevating brands across digital platforms. A comprehensive strategic approach was part of the pitch which saw the mandate being swung towards Liqvd Asia.