Former wrestler and now social media sensation The Great Khali has signed with India’s homegrown music accessories and lifestyle company KL Traders for their brand ‘UBON.’ Khali will be advertising UBON items such as audio wearables, Bluetooth devices, and speakers. In the presence of the brand’s pan-India dealers and partners, the agreement was revealed at UBON’s grand dealer event in Goa on September 21/22.
“We all know the impact Khali Paaji has had in the WWE ring and now he is showing the same pedigree outside it too. His presence will allow us to monetize newer channels and leverage his audience online and offline”, says UBON Founder and Director, Mandeep Arora.
“I am very excited to join Mandeep and the entire UBON family. Together I hope we can help the brand in excelling in India. The product range is very vibrant and youth-centric along with being economical. The best part is that it is Made in India,” said The Great Khali.
“Through the partnership we want to announce UBON to India’ sports viewing audience. The brand has taken giant leaps in the entertainment space and now its only natural to enter India’s second love; sports and cricket,” says Rohan Gupta (Founder, Sport Ex Consultancy).
Marketing Head at Sport Ex, Raghav Nagpal added, “we see this as a unique long-term partnership for mutual growth and value creation. Just like Khali’s paaji’s presence is ground shattering, so is the sound of UBON gadgets.”