PVR Limited, India’s largest cinema exhibition company, and NODWIN Gaming, South Asia’s premier Esports firm, announced today the start of India’s first In-Cinema Esports live events in collaboration. The pilot will begin with the popular game “Battlegrounds Mobile India (BGMI)” and will expand to include games of many genres in the future. Gamers and game fans from all over the country will be able to compete in Online Esports Cups and In-Cinema events, each with its own prize fund.
By combining the appeal of esports gaming with the magic of the big-screen experience, this project is intended to accelerate the growth of esports entertainment in India. In each participating city, the quarter-final, semi-final, and finals of the cups will be aired in select PVR Cinemas, as well as live broadcasts on various digital platforms.
“NODWIN Gaming has always emphasized the importance of reinforcing grassroots development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroots ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers. This in turn paves the way for the collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring an action to the silver screen. NODWIN, along with building grassroots, will also give its audience a premium watching experience with this partnership”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films. Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with NODWIN Gaming”, said Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.
“Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian esports ecosystem, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. NODWIN team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative” said Kamal Gianchandani, Chief of Strategy, PVR Limited.