Adgcraft, a new-age communications agency, has been awarded the communications mandate for Cocoberry, India’s first premium frozen yogurt brand. Cocoberry has been in India since 2012 and has garnered an enormous fan base over the decade with its mouth-watering diverse range of flavours and several product offerings.
As part of the mandate, Adgcraft will be responsible for designing, implementing and managing the strategic and creative solutions for India’s first most loved, premium frozen yogurt chain, Cocoberry. The agency will enhance Cocoberry’s market reach, market engagement via print and digital media, manage external communication and build media relations, among other activities. With a change in communications strategy, the brand is looking to reach more and more people and invite them to try their most loved products, and Adgcraft will help facilitate that. The account will be managed and supervised from Adgcraft’s Noida Office.
Commenting on the association, Laksh Yadav, Chief Executive Officer, Cocoberry, said, “Today, what we require is a fresh approach to enhance our brand’s reach amongst our customers, and we, at Cocoberry, believe that partnering with Adgcraft will help us achieve that. We are happy to have a leading PR and creative agency such as Adgcraft on board with us to help us drive the right communication strategies, backed by their expertise, insightful industry knowledge, and strong media connects.”
On winning the mandate, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, “It has been a complete pleasure to win Cocoberry’s mandate. Working on their mandate made all of us at Adgcraft remember the kid in us. So now, we are strategically curating campaigns that will remind people of what Cocoberry has to offer in the most unique and flavourful way across all media channels.”