Noise, India’s biggest connected lifestyle brand, has announced the recruitment of actress Taapsee Pannu as its smart wearable category brand ambassador. Noise’s primary philosophy in listening to the noise within and believing in oneself – dil ka shor – is blended with the persona of association with a nationally recognised actor. Taapsee will soon be seen in Noise’s advertisements, promoting the company’s variety of smartwatches, including the ColorFit Brio, which will be released soon.
Noise has been leading the industry for the past five consecutive quarters. According to the latest release by International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, Q2 2021, Noise is India’s No1. Wearable Watch brand and leads the market with a considerable share of 28.6% in 2Q21 based on unit shipment. With this announcement, the brand aims to reinforce its positioning as the leading homegrown smartwatch brand and liaison a deeper connection with fitness enthusiasts and millennials. Taapsee has been inspiring young Indians with her relentless efforts and her dramatic physical transformation.
Talking about the announcement, Gaurav Khatri, Co-Founder, Noise said ‘We are excited to welcome Taapsee Pannu on board in our journey to offer fitness gadgets to the Noisemakers. Our products are carefully designed keeping in mind the requirements of fitness and lifestyle enthusiasts who listen to their “dil ka shor” and dare to carve a new path. Taapsee resonates with the core of our brand’s vision to inspire generations for a healthier today and tomorrow. She has been earning hearts with her award-winning performances and challenging roles. Noise’s smartwatches and Taapsee, both motivate individuals to take up new challenges every day. With her strong persona and our commitment to offering unparalleled experience, we want to strengthen the trust of Noisemakers.’
Commenting on the association, Taapsee Pannu said, “I am glad to be a part of Noise’s journey. Not only that my profession demand but, I personally also follow a stringent fitness regime. I constantly strive to accomplish new fitness goals every day to be ahead in the game, likewise Noise. I have witnessed that more than ever, people are now conscious of the thriving fitness significance. Noise’s smartwatches act as the health pattern that consistently helps me to connect with my true self.”