Piramal Realty, the Piramal Group’s real estate arm, has signed Rahul Dravid as a brand ambassador for its portfolio of residential projects, which includes Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and Piramal Agastya (Kurla), as well as our state-of-the-art Rahul Dravid will cooperate with Piramal Realty as an experienced brand ambassador, portraying Piramal Realty’s main values through emotion and connecting directly to our customers with signature messages on the importance of house ownership as part of their partnership.Rahul Dravid will be presented as reflecting Piramal Realty’s Core principles of Knowledge, Action, Care, and Impact with his dependable, collected, and always positive approach on the pitch. The former Indian National Cricket Team captain is noted for his dependability and calm demeanour.
Gaurav Sawhney, Chief Operating Officer, Piramal Realty, said, “Rahul Dravid embodies our philosophy of creating a positive impact on people’s lives. As a company, we are constantly evolving to provide a great customer experience that transcends from understanding consumer sentiments to creating developments that encourage community building. Having Rahul Dravid on board will help us enhance our purpose of ‘Doing well and Doing Good”, since he is not just an international sports icon, but also a source of inspiration for many around the world. Rahul Dravid’s qualities of being dependable, authentic, true, and impactful perfectly align with our brand values.”
Commenting on the association, Rahul Dravid said, “A career in sports is impossible to manage without the support, and guidance, and reassurance of family and friends. During tough times, and there always are, home is where we go. As an advocate for the brand, it gives me great pleasure to collaborate with Piramal Realty, which resonates with my own core belief of giving the best throughout the process.”
The Indian real estate market has recovered strongly despite the challenges and disruption caused by the current pandemic as people realized the importance of living in a safe and secure environment. A significant increase in sales occurred in Q3 and Q4 2020, which continued through June 2021. Consumer behaviour has undergone noticeable changes that are creating new trends. The sense of security that comes with a home is enhanced by gated communities and state-of-the-art amenities. The new association will be promoted with a 360-degree marketing campaign, including print, digital, outdoor, and social media.