NEDFi Venture Capital Ltd. (NVCL), through its North East Venture Fund, has raised an undisclosed sum in a SEED round for KraftInn, a home décor firm. The fact that the home décor business is growing at a quick pace has been underscored by KraftInn’s funding. Furthermore, the Indian startup environment has not only recovered from the pandemic effect, but has also established a new record this year.
As a brand, KraftInn is assisting in the transformation of home décor products to environmentally friendly solutions made of sustainable materials such as Bamboo, Water Hyacinth, and Cane, therefore assisting in the fight against climate change.
“Climate change is one of the most pertinent issues of our generation and home décor companies need to change how we make things. We aspire to be India’s largest direct-to-customer sustainable home décor brand. We would like to thank NVCL for placing its trust in our vision. We would also like to thank NEATEHUB for investing their support and faith in our model,” said Parikshit Borkotoky, CO-Founder, KraftInn.
“Our approach is to directly reach out to the target customers, and build a digitally native brand. In addition to this, we closely work with the customers to understand their preferences and habits in the real-time. This equips us with the required understanding that goes into building the new products. Our approach is our key USP,” said Pramathesh Borkotoky, CO-Founder, KraftInn.
“The Company fits the NEVF objective of promoting scalable start-ups in the North-East Region especially, as the Company is working in the traditional craft space but has developed a model which is likely to help scale at a faster rate with the potential to place itself as major player in the eco-friendly home decor space,” said Shri PVSLN Murty, CMD NEDFi & Chairman NVCL.