Based in New Delhi The Better Home, a sustainable home care goods firm, was acquired by GlobalBees, a digital brand aggregator, today. Nitin Agarwal’s company purchased a 100 percent ownership in the Bengaluru-based company, allowing it to join the home care industry.
The Better Home, which launched in February 2020, sells cleaning products made with natural ingredients. So far, the direct-to-consumer company has sold to over 70,000 clients in over 600 cities via online marketplaces such as Amazon and their own website.
GlobalBees will use this acquisition to expand the brand’s reach through marketing and product development, among other things.
“People, purpose, passion, and product define today’s brands and govern customer preference. The Better Home demonstrated the right mix of these, along with remarkable achievements. We, at GlobalBees, are excited to announce The Better Home as our first acquisition, and are committed to catapult it into an international brand,” said Nitin Agarwal, CEO of GlobalBees.