US and Bengaluru-based B2B SaaS startup Factors.AI raises $2M


B2B SaaS startup Factors.AI located in US and Bengaluru-based today said it raised $2 million in seed funding co-led by Elevation Partners and Emergent Ventures.

Angel investors included Naveen Tiwari, Abhay Singhal, Piyush Shah, Mohit Saxena, Amit Gupta (InMobi Founders), Girish Mathrubootham (Founder, Freshworks), Krish Subramanian and Rajaraman Santhanam (Co-founders, Chargebee), and Ramakant Sharma (Founder, Chargebee) (Founder, LivSpace).

Factors.AI was founded by Aravind Murthy, Praveen Das, and Srikrishna Swaminathan in March 2020. Through its unique AI engine, AI analyses consumer data for insights, resulting in better campaign decisions and increased ROI for marketing teams.

The company assists marketing teams in streamlining their marketing operations, automatically understanding how these activities effect revenue and demand pipelines, and having real-time marketing and sales funnel visibility to better plan.

Working with and having deep conversations with 70+ B2B marketers helped us understand the key problem areas, validating the pain points and challenges in using generic marketing analytics and BI tools. The feedback has helped us build the product roadmap and double down accordingly. Factors.AI has 30+ professionals working remotely and their vision is to create best in class, AI-powered, verticalized analytics products focused on B2B marketing,” said the founders.