Deeksha Kakkar, Country Leader, P&G Haircare said, “We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hair fall. A first-mover in its category for India, our Pantene 2in1 is enriched with Pro-Vitamin B5 and a luscious conditioning formula in one single product. This enables the consumer to access a superior hair fall and dryness solution while minimizing the hassles of multi-step regimens.”
Manushi, who won the Miss World crown 17 years after Priyanka Chopra last won it for India, has been attracting big brands given her huge launch in Bollywood. She has also been roped in by UNICEF multiple times to spearhead several key campaigns!
A trade source says, “It is quite extraordinary that Manushi Chhillar has managed to grab the attention of such huge brands in auch a short time and we expect her equity to soar once her big launch in Prithviraj happens. Manushi has big films lined up post her debut and she is a true example of beauty with brains which all brands look for today. She is very well placed to get roped in by top brands in the months to come.”