TATA Health’s latest TVC and digital film, #SochMatPoochLe, aims to encourage people to stop overthinking and creating doubts and disputes in their heads and instead seek a timely medical evaluation for their symptoms and health conditions.
The TV commercial was released in Hindi across India today, coupled with a digital video in Kannada, Telugu, and Tamil.
The campaign #SochMatPoochLe emphasizes that one should always consult a doctor whenever they experience any symptoms instead of self-diagnosing and risking one’s health. People should seek timely medical advice to ensure that the situation does not become a health emergency. The film light-heartedly through banter in the head talks about four common health issues that could be mild to something serious when you experience chest pain, headache, stomachache, or back pain. It showcases the ill effects of trusting unqualified advice, random home remedies, self-diagnosis, etc., to address health concerns.
The film portrays the panic and confusion created that often delays accurate diagnosis and could cause serious health consequences. It captures that it is human tendency to have a mindset that-‘It can happen to others, but not me’ and one could miss out and ignore some serious red flags ending up in a health emergency.
Speaking about the new campaign, Manzoor Ameen, CEO, TATA Health said, “COVID-19 pandemic has shown us the importance of preventive and proactive medical care. TATA Health is our endeavor to make primary healthcare conveniently accessible to people. Our latest campaign #SochMatPoochLe emphasizes the significance of seeking medical advice when people experience any symptoms rather than self-diagnosing and risking one’s health. Using the best in technology and medical science, TATA Health has become one of India’s most trusted health apps in a short period. We are constantly working with a team of doctors towards our vision to ensure the importance of preventive healthcare reaches people with a personalized touch. We hope that this campaign will encourage people to seek timely medical help.”
The film is made by Maverick & Monks; commenting on the TVC, Chief Creative & Founder Maverick & Monks Communications said, “The campaign intends to bring people out of their overthinking mode. The insight is, most of the time, we live in our heads. Especially, when we experience a symptom of some kind. We start thinking of various possibilities; the good, the bad, the worse. This ensues a debate in our heads that could be endless with no real diagnosis. #SochMatPoochLe is a quirky, light-hearted campaign that attempts to bring people out of their ‘thinking’ mode and encourages them to consult on the app for a right diagnosis.”