Maninder Bali has been appointed as Head of Brand Marketing at Vedantu, India’s LIVE online tutoring platform. Maninder’s new role at Vedantu will see him continue to build the brand and bring the Vedantu experience to life at every touchpoint.For Vedantu, he will traverse the brand marketing playbook and create scaled effect. Maninder, who will be based in Bengaluru, will report to Vedantu’s COO Arvind Singhal and will help the company’s marketing efforts to become India’s most popular and student-centric brand.
An industry veteran of 16 years, Bali has worked at some of the most prominent advertising companies across India and Singapore, including Leo Burnett, Publicis Singapore, BBH, and Open Strategy and Design. Creating impactful and breakthrough brand ideas has always been his core focus.
Arvind Singhal, Chief Operating Officer, Vedantu said, “Bali’s versatile experience will enhance our student-centric approach and strengthen our relationships with our stakeholders, allowing us to deliver excellence across all platforms. I extend a warm welcome to Maninder, and I am delighted to work with him.”
Maninder Bali – Head of Brand Marketing, Vedantu said, “One rarely gets a chance to craft an entire brand out of a company’s culture and belief system. This is an extremely opportune time for me to be a part of the Vedantu journey. I’m excited to create a brand that becomes a force multiplier for our mission and creates impact at scale.”
Bali has also authored and won multiple Cannes and Effie awards globally, apart from being selected as one of the editor’s best cases on WARC – Asian Prize of Strategy.