Bonjour’s branding, strategic, and digital mandate has been awarded to Creative INC., an integrated branding, marketing, and communications agency.
Charu Nathan, Strategy & Creative Head of all offices in India and the Middle East, will be in charge of the account.
“We are absolutely delighted with this win. Bonjour has been a ‘silent’ frontrunner in the Indian socks industry and has some amazing products. Though they have been active on an SEM strategy, they did not do a ‘deep think’ on what the brand stands for, why them, and how it can bring forth its differentiators. This was our playing field at the time of the pitch”, says Nathan.
She further added, “our understanding of the industry comes from our close association with leading consumer brands in the past – both in India as well as globally.”
Commenting on the win, Bonjour CMD, Jain added, “CREATIVE INC.came highly recommended by an industry associate who had worked with them for a travel & tourism brand. Their approach to our challenges was unique, to the point, and made absolute sense. We appreciate the fact that Ms. Nathan is at the forefront of our brand transition and has a strong team from the Delhi office. You will get to witness a new, reinvigorated brand Bonjour soon.”