HumanCo, the mission-driven holding company creating consumer products that help people live healthier lives, today announced that tennis champion and entrepreneur Venus Williams will be joining the company’s board of advisors. Williams will also become a strategic investor, bringing her entrepreneurial expertise in the wellness sector to HumanCo’s long-term approach around impactful, cleaner consumer products that lead to healthier outcomes and improved trust.
“I believe that investing in one’s health is the most important thing we can do as individuals,” said Williams. “As a professional athlete and a businesswoman, fueling my body with the highest quality products is pivotal for success. I am thrilled to be joining HumanCo’s board of advisors and supporting their mission to help people live their healthiest lives.”
Founded by Jason H. Karp, HumanCo aims to bring back trust and quality in consumer products by investing in and incubating companies with health and sustainability at their core. As co-founder and former chairman of Hu, one of the fastest growing snacking companies in the U.S., Karp and HumanCo are uniquely positioned to help both existing and new brands accelerate revenue growth, expand their product offering and attain wider distribution within their dedicated retail vertical and target audience.
“As one of the greatest and longest-tenured professional athletes of all time, Venus Williams is an ideal addition to our HumanCo team. She brings a unique combination of learnings within human performance, longevity, entrepreneurship and consumer wellness,” said Jason H. Karp, founder and CEO of HumanCo. “In addition to her navigating and thriving on the pro tour for 27 years, her track record of building successful, impact-driven businesses across the lifestyle industry makes her the perfect new member of our board of advisors. I’m confident that her incredible history and business acumen will help HumanCo set a new standard in the consumer goods industry.”
Since its founding in 2019, HumanCo has built a portfolio of better-for-you brands that provide a tremendous opportunity for scale within their sectors. To date, HumanCo’s portfolio includes Coconut Bliss, Monty’s and Snow Days, a new HumanCo incubated brand bringing a novel, health-forward approach to frozen comfort food.