The COVID-19 pandemic has certainly increased awareness for holistic well-being and enabled us to make significant lifestyle changes. And one such change is that the pandemic has boosted our love of comfort wear thereby accelerating a trend towards wearing athleisure wear at all hours of the day. It has certainly become the day-to-night attire: comfy for the daytime Zoom meetings yet transitions nicely for the evening home workout or Netflix binges. Therefore, DLF Promenade, Delhi’s ultimate fashion destination, has launched a new shopping campaign ‘Bounce Back’, offering uber-cool athleisure wear to its trend conscious patrons.
One can shop comfortable yet voguish athleisure wear from plethora of brands, all under one roof, such as Superdry Sport, Adidas Originals, Puma, Under Armour, Skechers, Nike, Adidas, Lacoste, Fred Perry, US Polo, Aldo, Adidas Young Athlete, Zara, Steve Madden and BHPC. From basic tees in pop & pastel colours to distinctive hues of tie-dye outfits, the collection across the brands will enable the shoppers to nail the athleisure look by mixing utility with fashion. As part of the campaign, the shoppers will enjoy some lucrative offers. On shopping for worth INR 20,000, one lucky winner will win a Tote Bag exclusively designed by Desi Pop! The ones shopping for 5k and 10k will get vouchers and a gym bag respectively. In order to support and promote mental health along with physical health, DLF Promenade will host multiple Live Instagram sessions on mental well-being.