Srija Shahin, Programming head, COLORS Odia, said “At COLORS Odia our endeavour is to showcase content that is engaging and thought provoking. This story focuses on the relationship between two daughter-in laws. We are planning to get the best shows from our network in local language for our audiences and we are confident that our audience will love this story.”
Dubbed content became very popular during lockdown especially because production of fresh content was a challenge. With a very distinctive content across genre the viewership for COLORS Odia increased. The channel recently aired the Rathyatra festival for people to sit at home and have the same flavour. Some of the important rituals like Bahuda Yatra, Suna Besha and Niladri Bije were also aired on the channel.