Sportradar, a leading global provider of sports betting and sports entertainment products and services, and Bally’s Interactive, a division of Bally’s Corporation that operates the omni-channel provider’s sports betting, iGaming, free-to-play, and daily fantasy sports platforms, today announced a five-year sports betting partnership.
Under the terms of the deal, Sportradar will provide Bally’s Interactive with access to its complete pre-match betting services, live betting services, and content solutions portfolio. Bally’s Interactive will incorporate that data portfolio as part of its ambitious expansion plans to become a leader in the North American sports betting markets.
“Sportradar is proud to be working with Bally’s Interactive,” said Neale Deeley, Managing Director, US Betting, Sportradar. “Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.”
Last month, Bally’s Interactive announced the beta launch of its mobile sportsbook, Bally Bet, in Iowa, which followed its first mobile sportsbook launch in Colorado in May. Bally’s Interactive intends to launch Bally Bet mobile sportsbooks in additional markets in 2021, with subsequent launches set to occur in 2022.
Adi Dhandhania, Bally’s Corporation’s Senior Vice President, Strategy and Interactive, said, “We are excited to be working with Sportradar to expand our online sports betting capabilities. This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings. We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy.”
This partnership with Bally’s Interactive is among several long-term deals Sportradar has secured already this year for its core betting services and portfolio of content solutions in the United States.