Qualcomm Incorporated announced that Don McGuire has been appointed senior vice president and chief marketing officer (CMO), reporting directly to Cristiano Amon, president and chief executive officer of Qualcomm Incorporated, effective immediately. Penny Baldwin, senior vice president and chief marketing officer who joined Qualcomm in 2017, will continue to serve in an advisory role to support the transition along with other marketing initiatives until her retirement later in the year.
McGuire brings more than 25 years of marketing expertise, working across the service provider, device OEM, content/applications, and semiconductor industries. He joined Qualcomm in 2016 as vice president of Global Product Marketing and was promoted to senior vice president last year. In this role as senior vice president, he had responsibility for Snapdragon marketing and redefined Qualcomm’s strategic approach to product marketing. His oversight and strong marketing expertise have led to innovative marketing campaigns and collaborative partnerships that have brought the most cutting-edge products to market, including the latest in 5G technologies.
McGuire joined Qualcomm from Intel where he led global marketing strategy, campaigns, and messaging supporting their Client Computing Business. Prior to Intel, McGuire was founder and CMO of Panelfly, and held leadership positions at companies including Dunebuggy Media, Amp’d Mobile, Kyocera Wireless Corp., Cricket Communications and Sprint PCS. He began his career as a sales and marketing executive at McCaw Cellular Communications. McGuire has a Bachelor of Science degree from California State University Chico in business administration and has attended an executive master’s program at Stanford University’s Schwab School of Business.
“Don is an accomplished and strategic marketing leader with strong expertise, deep knowledge of our businesses, and great passion for our technologies and the opportunities ahead. I look forward to continuing to work with him to elevate Qualcomm’s presence and reputation around the world, to showcase the breadth of our technology solutions, and to drive confidence in our roadmap and future vision to enable the digital transformation of all industries” Amon said. “I would like to thank Penny for her contributions and leadership during a pivotal time for the Company.”