Criteo , the global technology company that provides the world’s leading Commerce Media Platform, today announced the appointment of Nola Solomon as Senior Vice President, Go-to-Market. In this new role, Solomon will lead the company’s global Go-to-Market strategy, driving growth by ensuring lockstep alignment of the product roadmap with the evolving needs of Criteo’s customers and partners.
With over a decade of digital advertising experience in both the U.S. and abroad, Solomon brings deep programmatic expertise to Criteo. She has a proven track record of managing product and business strategy, business development and partnerships on both the buy-side and supply-side for publicly traded companies. As head of Criteo’s Go-to-Market organization, Solomon’s cross-functional collaboration with Product, Marketing and Commercial teams will drive strategic product initiatives that deliver superior outcomes for marketers and media owners.
“I am extremely excited to join Criteo and to drive the future of commerce media,” said Solomon. “In today’s fragmented marketplace, marketers and media owners need enhanced solutions to reach and engage with audiences authentically at every stage of their shopper journey. I look forward to working with my Criteo colleagues to accelerate our new solutions and strategically position our products for success.”
Solomon was previously Vice President, Programmatic, Advanced Advertising Product & Strategy at NBCUniversal Media, where she led global programmatic product and business strategy across the company’s full portfolio of properties and platforms, including Peacock, NBC’s advertising-based on demand streaming service. Before that, she held leadership roles at Dailymotion, The Trade Desk and AOL.
The appointment comes at a key moment for Criteo as it continues to add new targeting solutions to its Commerce Media Platform to power the world’s marketers and media owners with trusted and impactful advertising.
Todd Parsons, Chief Product Officer at Criteo said: “Nola’s appointment is critical as we accelerate our product roadmap to enable marketers to reach their customers and media owners to monetize their audiences across all stages of the shopping journey. With her partnership, we’ll find new ways to drive Criteo’s growth and unleash the full power of our Commerce Media Platform for the benefit of our ecosystem.”
Solomon will be based in New York and will report to Todd Parsons.