Molbio Diagnostics, one of India’s leading healthcare companies in the In-Vitro Diagnostics segment and the manufacturer of the renowned molecular diagnostic platform Truenat Real-Time PCR, has partnered with Pepper Interactive Communications to handle its communications mandate covering public relations, social media management and advocacy.
The mandate includes creating awareness about Molbio Diagnostics and its game-changing products. Molbio’s Truenat test kits, approved by the Indian Council of Medical Research (ICMR) and endorsed by the World Health Organisation (WHO), have been critical during the COVID-19 pandemic. The test kits provide results in less than an hour and can be used by on-field medical practitioners for COVID-19 testing and many other diseases.
Molbio Diagnostics, established in 2000, and Bigtec, its R&D division, are involved in developing cutting-edge diagnostic solutions for the global healthcare ecosystem. The company’s Truenat test is the only WHO-approved point-of-care system for Tuberculosis detection. Molbio is currently expanding its operations, and its communications programme is crucial to creating awareness about its R&D initiatives leading to revolutionary technologies.
Commenting on the occasion, Mr Sriram Natarajan, Founder-Director & CEO, Molbio Diagnostics, said, “We are pleased to join hands with Pepper Interactive as our communications partner. In these challenging times of the pandemic, it is essential to generate awareness about impactful testing technologies like Truenat testing kits. We believe that Pepper Interactive has the in-depth understanding and knowledge for building the right communication strategy, which will help us achieve our initiative’.
Commenting on the development, Ms Amulya Nagaraj, Executive Director, Pepper Interactive Communications, said, “We are excited and honoured to be the communications partner for Molbio Diagnostics. Molbio plays a critical role in India’s point-of-care healthcare transformation and the early detection and diagnosis of diseases. We look forward to helping create deeper awareness about the company, its journey and the need for its solutions worldwide.”
Pepper Interactive services the communications mandates of prestigious clients such as SIGMA
Corporation, Continental Automotive, Kadence, Vitesco Technologies, Apollo H&L, FirstMeridian,
Sasmos HET, Rossell Techsys and VilCart among others.
The agency also recently won the mandate of Altem Technologies, the vision partner of CELLINK – the world’s first Bioink company.
The consultancy has excelled in creating unique value propositions for its clients, even during the ongoing pandemic and changing media landscape. The consultancy re-routed its focus as a strategy advisor and continually identified new avenues to engage with media and stakeholders to execute their communications objectives. The agency maintained a positive tonality and effectively managed the reputation of its clients amid the challenging market conditions through innovative storytelling and extensive outreach programmes.