Of all the virtual trends that surfaced post-pandemic, gaming is the fastest-growing segment in Media & Entertainment, with 18% growth in 2020 and 360Mn online gamers in India alone*. Riding on this fast-growing phenomenon to foster meaningful engagement with not only current infotainment viewers but also with newer audiences across all ages, Sony BBC Earth launched its next digital IP – ‘Get Quizzing’ on SonyLIV in India.
Sony BBC Earth stands for ‘exploration’ and with this game, the channel is extending this promise beyond TV. In an industry-first initiative, this infotainment channel is extending its positive and insightful content to a digital platform, thereby offering an additional platform for people to experience the brand and all it has to offer. Fun, interactive and immersive, Get Quizzing is a treasure trove for fun facts about everything on Earth. The game was launched on 8-April on the SonyLIV app & web, with the aim of not only amplifying brand awareness among newer audiences but also reinforcing the channel’s content diversity in a seamless manner.
Get Quizzing has quick matches, comprising of multiple-choice-questions from 8 popular genres – nature & wildlife, engineering & fun science, food, space, human body, fitness & health, culture, adventure and exploration, and general awareness. The game taps into the most popular drivers for casual games, with features like – solo/multiplayer options, virtual gratifications, real-time leaderboards, #didyouknow factoids, and more.
Tapping into the competitive gamers community, SonyLIV is promoting Get Quizzing via ‘Tournaments’, encouraging people to play, explore, discover and win cash prizes. Within the first week, the game amassed more than 1L gameplays and the highest time spent of all games under LIV Tournament. It has also emerged as one of the top games on SonyLIV and the gameplays are steadily increasing.
The game is being heavily promoted to target SonyLIV subscribers and newer audiences through on-air and social media promotions. Sony BBC Earth even launched a fun, gamified AR filter to give a glimpse of the game and drive people to log on to LIV and play more – https://www.instagram.com/ar/307738937561990/. Additionally, to tap newer audiences, the game is being promoted on Sony SAB’s popular and one of the best performing shows, ‘Tera Yaar Hoon Main’. The in-show integration is seamlessly woven into the story, bringing alive the USP of the game, which is, a fun quiz game for people of all ages, that helps you discover fun facts.
Get Quizzing will help people satiate their curious minds and broaden their horizons about the world at large, all bundled in an enjoyable offering.
Rohan Jain, Marketing Head, English Cluster, Sony Pictures Networks India “Sony BBC Earth has always pushed the envelope and engaged with the audience in newer ways, beyond television content. Get Quizzing is our attempt to cater to our digital-first consumers and design an offering that’s engaging, entertaining, and educational. This property is an extension of our efforts to build consumer first touchpoints, and drive resonance for the brand”.
*Source: FICCI report on M&E sector in CY 2021