Madison Media Infinity, a unit of Madison World, has won the media AOR for India’s leading electrical solutions brand, Polycab India. The account was won in a multi-agency pitch involving several rounds of presentations. On this association, Nilesh Malani, president and CMO, Polycab India, said “We are excited to partner with Madison Media Infinity as…
DViO Digital, a creative-tech and digital-first marketing agency, has been appointed as the digital (creative) agency for Chalo, a public transport technology company based out of Mumbai. The mandate puts DViO in charge of the brand’s Digital & Social Media Management. The primary focus of the campaigns across all platforms will be to generate awareness…
TheSmallBigIdea, a leading full-service digital and social media marketing agency, has been appointed as the digital strategic partner for one of India’s top online pharmacy and medical care platforms, Sandu Pharmaceuticals. Given, the agency’s expertise and content-driven approach across categories, the 360-degree digital mandate win will leverage TheSmallBigIdea as the go-to digital strategic partner. As…
Social Expression Brand Archies has roped in the services of Media Mantra for its PR mandate aimed at driving the corporate communications strategy in the country. As strategic PR partner, Media Mantra is set to take the responsibility of aligning regional communications and reinforcing Archies’ market leadership in India. The agency will work on Archies’…
Concept PR, an integrated communications and public relations consultancy firm, has been tasked with providing public relations and brand communication support to HOUM Technology, a tech start-up that offers a private online space (digital home) to netizens worldwide. Houm is a global consumer internet product that creates categories at the intersection of Web 3.0, Private…
Verve Media, a Mumbai-based integrated digital marketing agency has won the video creation mandate for True North. True North is one of the most experienced Private Equity firms in India that invests in mid-sized, profitable, India-centric businesses and transforms them into world-class industry leaders that are predicated on a strong value system. The brand is…
Following a multi-agency competitive pitch, Roposo, a creator-led live entertainment commerce platform, has chosen BBH India as its Agency on Record (AOR). BBH India will now create marketing campaigns for both consumers and businesses. Roposo and BBH will collaborate to create integrated creative and strategic communications that will break into the burgeoning Indian live commerce…
Nikon India has hired First Partners as its brand communications (PR) consultancy. The company’s mandate includes strategic counsel, media relations, and integrated campaign management. Atul Ahluwalia, Founding Partner, First Partners, said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling…
Sociapa, a marketing agency, has won the digital and creative solutions mandate for House of Veda, a newly launched brand. House of Veda has created a wide range of wellness food products, including sweeteners, and will be releasing cold-pressed oil, herbal juices, millets, herbal powders, tea infusions, and much more in the near future. Organic…
PROSE Integrated and its digital arm – Digital Tribe bagged the mandate for PR & Social media by UK based Swiss Traffalgaar Luxury Hotels. PROSE will handle public relations via traditional PR for the hyper local customers and influencer marketing for the millennial traveller. Digital Tribe is entrusted with end to end digital duties including…
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