Following a multi-agency competitive pitch, Roposo, a creator-led live entertainment commerce platform, has chosen BBH India as its Agency on Record (AOR).
BBH India will now create marketing campaigns for both consumers and businesses. Roposo and BBH will collaborate to create integrated creative and strategic communications that will break into the burgeoning Indian live commerce category in a meaningful and distinct way.
Commenting on the partnership, Abhinav Jain, Vice President, Roposo said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continue building Roposo as the leading digital destination for live entertainment and commerce, with them.”
Commenting on the win, Russell Barrett, CCO & CEO, BBH India, said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”