Efficacy Worldwide an Integrated marketing communication agency has bagged the mandate for complete communication services of EeVe India, an Electric vehicle company with a legacy of over 81 years in the automotive business. Efficacy Worldwide will manage integrated services for EeVe India a new venture of Bharat’s Group where all the marketing services will be offered under one roof,…
Greymatter Entertainment has co-produced a six-part series – The Academy: Forging India’s Badminton Champions – for the official Olympic Channel. The sports doc series was made with UK production company Aurora Media and focuses on the growth of India’s second biggest sport, badminton. The series of six episodes are currently being broadcast on the Olympic Channel streaming…
Clix Capital today announced the appointment of Rakesh Kaul as its new Chief Executive Officer with effect from 16 August 2021. As the CEO, he will be responsible for all business verticals, reporting directly to the Board. A 24-year veteran of the Financial Services sector, Rakesh specializes in Retail Banking, Wealth Management, Insurance, Mortgages, etc.,…
Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans. The K7 Kabaddi…
Radio City, India’s leading radio network partnered with Chingari, India’s No.1 social-commerce app to promote the exceeding demand of digital content for a niche user base. This collaboration between the renowned social media app and popular broadcast media house has been formulated with the purpose of providing wholesome entertainment to the people amidst the pandemic…
Himanshu Verma has been named Chief Product & Technology Officer of Licious (CPTO). The Bengaluru-based business is in its sixth year of operations and is focused on disrupting the industry with world-class tech-based solutions. Himanshu’s appointment is a significant step in the right direction. An industry veteran with over two decades of experience, Himanshu’s last…
Over the last 18 months, there has been a massive digital transformation at scale. Organizations have prioritized people, processes and technology as the pandemic disrupted the world of work. The global human resource (HR) technology market that reached a value of US$ 25.76 Billion in 2020 is expected to grow at a CAGR of 9.2%…
Today, Oakley releases an inspirational film that celebrates self-expression and encourages people to believe in themselves, to ‘Be Who You Are’. The stirring brand anthem highlights sporting superstars Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes and is narrated by chef and celebrated rapper turned media-mogul, Action Bronson. The rousing…
In a continuation of what some are calling an ‘acquisition and collaboration spree’, luxury fashion house, Purple Style Labs (PSL) is now privileged to join hands with veteran fashion designer, Hemant Trivedi. PSL has recently secured all rights in the ‘Hemant Trevedi’ brand and have brought the designer himself on board. Trivedi will act as creative-head of the Hemant…
Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer today launched the advertising campaign for Weatherbond PRO – the high durable exterior emulsion offering up to 15 years of protection against extreme climate conditions like prolonged exposure to heat, and heavy spells of rain. Based on extensive research done by Nippon Paint’s R&D team,…
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