Radio City, India’s leading radio station, has achieved yet another milestone, by signing a broadcast deal with the Uttar Pradesh Metro Rail Corporation (UPMRC). As per the agreement, Radio City will now be exclusively broadcasted in the Kanpur Metro. Having signed a similar agreement with the Lucknow Metro, commuters across 30 stations in Lucknow and…
In conjunction with Revenant Esports, a new-generation esports organisation, The Souled Store is presenting an all-new line of goods. Revenant squad athletes will wear the new line while competing in huge esports tournaments like the Battle Ground India Series (BGIS), Call of Duty, and more as part of the partnership. Meanwhile, fans may purchase the…
Cricketing action in 2022 will start in New Zealand when the world’s reigning test champions will face Bangladesh in a two-match Walton Test Series that will count towards the ongoing 2021-23 World Test Championship. The series will air live and exclusively in India from 1st January 2022, 3.30 a.m. onwards on Amazon Prime Video. Amazon…
Vaishnavi Ramakrishnan has been designated Director of Communications at Ola. She previously worked for Flipkart as Director of Communications. She is a seasoned communications professional with over 12 years of experience who has worked for a number of well-known agencies and media companies. She began her career in public relations and corporate communications with Edelman,…
As 2021 comes to an end, it will be a turbulent year for the crypto asset industry. In this year, DeFi, Meme, DAO, GameFi and other sectors have sparked the market, and it seems that metaverse blockchain games will continue the popularity of 2021 to become the leader in the New Year. From the current…
We Founder Circle, a founder-backed early-stage company investor, and Wami Capital invested in EsportsXO, a SAAS-based tournament finding platform for gamers, in a seed round of USD 1.1 million. Other notable investors who participated in the round lead by We Founder Circle included SOSV, Mumbai Angels Network, SucSEED Innovation Fund, The Gaming Lounge, and FAAD…
Godfrey Phillips India Limited (GPI), one of India’s largest FMCG companies, today announced the appointment of Sharad Aggarwal as Chief Executive Officer. He will be reporting to Dr Bina Modi, President and Managing Director. The Board had met on 16 September 2021 and unanimously approved the appointment of Sharad Aggarwal (50) currently serving as the…
To spread the #BingeChristmasSpirit, Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from all across the country, expressing gratitude and spreading joy & positivity. Tata Sky Binge’s feel-good campaign, conceptualized to capture the…
AdClear, an independent digital marketing agency, has won the digital marketing contract for Value Research, one of India’s major investment research firms that helps savers invest wisely and achieve their financial goals. AdClear will handle all digital marketing activities, including social, SEO, and performance, as part of the mandate, with the goal of creating the…
Mensa has acquired High Star, a digital-first, home-grown denim brand from India that caters to fashion-forward and digital-first consumers, adding another promising name to its storied and fast growing ‘House of Brands.’ High Star, which was founded in 2012, has grown into a prominent denim brand in the digital world, with a diverse assortment of…
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