dentsuMB, the integrated communication agency from dentsu India, has bagged the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office. For the record, Social Alpha is a multistage innovation curation and venture development platform for science & technology start-ups that aims…
Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. As part of the mandate, Tonic Worldwide will be working towards building the brand’s integrated digital creative strategy. “By collaborating with Tonic Worldwide, the So Good brand wants to establish its leadership position in the plant-based category. We feel there is a…
Bharti Airtel (“Airtel”), India’s premier communications solutions provider, announces the launch of its new video streaming service – Airtel Xstream Premium. According to Media Partners Asia, by 2025, India’s OTT subscription market is expected to grow to $2 billion from the current $500 million. This will be led by 3X growth in subscriptions to appx…
Wavemaker India was appointed by TotalEnergies Marketing India Private Limited (TEMIPL) to produce and promote the launch of its new and exciting integrated marketing campaign for Hi-Perf lubricants, TotalEnergies’ range of high performing motorcycle engine oil. Since its launch, the campaign has met with great success, achieving over 200 mn+ impressions and over 31 million…
Arata, a homegrown personal care brand introduces its most innovative hair care range – The Advanced Curl Care range. Featuring eight innovative and aspirational products exclusively created for the curly-haired community. This haircare range is being launched with powerhouse performer and Arata’s CurlFriend – Taapsee Pannu. Around 60% of the world’s population has either curly…
Pre-owned car retailing platform Spinny has acquired a 100% stake in AI-powered Connected Car startup Scouto. The deal will mark one of the first consolidations in the AI-powered used car solutions segment where Spinny is gunning big to emerge as the market leader. Founded by ex-racecar driver Akshay Gupta (CEO) & Shubham Sharma (CTO), Scouto…
The Indian Performing Right Society Limited (IPRS) announced that they have reached an agreement with Glance Digital Experience Private Limited. As a part of this partnership, Roposo, Glance’s creator-led LIVE entertainment commerce platform, will get publishing rights for distribution of the IPRS music repertoire on Roposo. With this, music creators and publishers associated with IPRS will receive royalties for the use…
Welcoming new fledglings to the medical fraternity You shouldn’t have come into this profession. Oh damn, I should’ve gone for engineering. I am studying for exams, while all my friends from other fields are partying… this is not fair. How many times do we hear these words A lot of demoralizing talks stem from not…
To commemorate World Cancer Day observed each year on 4th February, Life Sciences-Biosciences, a segment of BD (Becton, Dickinson and Company) organized a virtual clinical user group meeting on “Conceptual and practical aspects of validating 10+ color MRD assay” in sync with the theme of world cancer day of this year “Closing the Care Gap“….
When COVID-19 strikes hard, its not easy to come back un-maimed. 27-year-old Sravankumar was admitted to Dr. Kamakshi Memorial Hospital in June 2021 with severe COVID-19 infection and co-existing prediabetes. He had initially been treated at his hometown, but given the severity of the infection he was brought to Dr. KMH. His symptoms indicated a…
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