As Myntra, one of India’s most loved destinations for fashion, beauty, and lifestyle turns 19, the platform has rolled out a Birthday Campaign to celebrate the occasion. Featuring Bollywood stars Chunky Pandey, Nora Fatehi, Farhan Akhtar & Anu Malik the three ad films are intended to invite customers to celebrate the occasion with the idea…
New Delhi, February 18th, 2026 – Garmin, a global leader in GPS-enabled wearables and cycling technology, has announced a strategic retail partnership with Giant Bicycles India, one of the most respected names in the cycling ecosystem. This collaboration brings together Giant’s strong presence in India’s cycling market and Garmin’s expertise in ride tracking, navigation, endurance monitoring, and…
New Delhi, India: Mars, Incorporated has announced the appointment of Manish Syag as Managing Director of Mars Pet Nutrition India, marking a significant leadership transition for one of the country’s fastest-growing FMCG segments — the organized pet food market. Manish will lead Mars Pet Nutrition India, which manages some of the nation’s most recognized pet…
Mumbai, February 13, 2026: In a landmark moment for Indian television, Sony Pictures Networks India (SPNI) is taking its flagship singing reality show Indian Idol beyond national borders with its first-ever international edition. The special episode will be filmed at Yas Island, Abu Dhabi, marking a historic expansion for one of India’s most iconic music…
13th February, 2026; Mumbai, India: The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a grand ceremony held at Taj Lands’ End, Mumbai. Presented by News18 India and News18 Marathi, and powered by CNN-News18 and CNBC-TV18, the milestone event brought together over 1,000 professionals from advertising, marketing, media, research,…
This Valentine’s Day, Frido, one of India’s leading D2C ergonomics and comfort solutions brands, has launched a bold new campaign titled “Red Flags Hurt.” The initiative transforms a popular dating culture phrase into a nationwide conversation about physical discomfort, posture, and body awareness. While social media conversations frequently revolve around spotting emotional “red flags” in…
boAt, one of India’s top consumer technology brands, has stepped into the dashcam segment with a compelling new digital campaign for its Hive Dashcam range. Inspired by the everyday reality of Indian traffic, the film captures a tense roadside argument between a man and a woman after a minor accident — a scene many commuters…
New Delhi, 13th February 2026, SBC Exports Ltd. (NSE: SBC), a diversified and publicly listed company with over three decades of expertise in textiles and apparel, announced a strategic brand revamp for its fashion label F-Route. The transformation, conceptualized and executed by independent marcom agency DigiStreet Media, includes a refreshed logo, tagline, visual identity, and an elevated digital and…
Bangalore, 11 February, 2026: mPokket, one of India’s leading digital lending platforms, has launched its latest brand film built around the idea that everyone is striving to make life feel closer to a “perfect 10.” This brand film comes in with the brand’s 10th year milestone. The brand film explores how young Indians constantly evaluate their goals, ambitions,…
As Valentine’s Day draws closer, Tata Coffee Grand Cold Coffee has rolled out a new digital campaign film that discovers romance and connection in one of the most familiar spaces—the modern workplace. Grounded in everyday office routines, the film celebrates those small, spontaneous meet-cute moments that quietly spark chemistry amid the daily grind. Building on…
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