A major milestone was achieved on the Udhampur Srinagar Baramulla Rail Link project (USBRL) on Feb 15, 2022, with the breakthrough of Tunnel T49 between Sumber and Arpinchala Stations on the ongoing Katra-Banihal Section. T49 is a 12.75 km-long tunnel and is going to be the longest tunnel of the Indian Railways surpassing the Peer…
As an extension of its flagship campaign ‘Team Cashless India‘, Mastercard organized three on-ground engagements in Guwahati, Lucknow and Varanasi to generate greater awareness and understanding of digital payments. Mastercard Team Cashless India volunteers partnered with the Auto Rickshaw Association in Lucknow, All Assam’s Restaurant Association (AARA) in Guwahati, local shopkeepers, and Boat Union in…
Ather Energy has rolled out a new digital campaign, ‘Kali Ini Electric’, to celebrate its partnership with Kerala Blaster FC for the 7th season of the Indian Super League (ISL). Through this campaign, Ather Energy aims to build recognition for their electric scooters in Kerala and establish a seamless connection between their flagship product –…
hBits, the fastest growing fractional ownership platform in the country offering fractional ownership to investors in pre-leased Grade A properties, announced the appointment of Krishna Menon as Senior Vice President Engineering. With the vision to be the leader in Proptech, the company is strengthening its senior leadership team across cities. He will be mainly responsible…
5W1H, a newly launched marketing and advertising agency by Kunal Luhar and Aakash Chatterjee, has won the digital and social media marketing mandate of Eduvanz Financing, a Digital Fintech and an RBI registered NBFC helping learners with easy and affordable lending solutions. The agency will partner with the brand to build disruptive digital and social…
SBI General, one of India’s leading General Insurance companies launched an insurance awareness drive in Namsai, Arunachal Pradesh to ensure better insurance literacy amongst the locals. The launch event was addressed by Shri PC Kandpal, MD & CEO, SBI General Insurance (virtually); Shri RK Sharma, Deputy Commissioner, Namsai District, and Smt. Shefali Khalsa, Head –…
Ultimate Kho-Kho has signed RISE Worldwide, India’s largest independent Sports, Lifestyle, and Entertainment Company, as its exclusive Broadcast Production Partner and league consultant as it aims to re-brand and present one of India’s oldest sports as a next-gen and visually engaging entity. As part of the 3-year agreement, RISE will work closely with Ultimate Kho-Kho…
The new ad campaign conceptualized by FCB Interface showcases a typical shooting set where we see Ajay Devgn giving multiple takes of ‘highest mileage’ claim on different Mahindra Truck models only to be corrected by the director every time he tries to complete the dialogue. Towards the end of the film, it is revealed that…
Flamingo, the flagship consumer healthcare brand of Ascent Meditech Ltd., has launched a brand new TV commercial for one of their hero healthcare products – Cool Pack featuring their brand partner Hrithik Roshan. Alongside the Cool pack, Flamingo’s other pain management products – Heatbelt, Knee Cap, and Lumbar Sacro Belt (L.S. Belt) allow people of…
As IPL 2022 is approaching, Octa, a global brand of people-oriented investment services, came out with a special announcement. Starting from the IPL 2022, Octa will unite with Delhi Capitals to become their sponsor. They will also support the entire league, alongside Tata Group, CRED, Upstox Paytm, and others. DC (formerly Delhi Daredevils) historically appeared in 2008…
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