Ather Energy releases new digital campaign, ‘Kali Ini Electric’
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Ather Energy releases new digital campaign, ‘Kali Ini Electric’

Ather Energy has rolled out a new digital campaign, ‘Kali Ini Electric’, to celebrate its partnership with Kerala Blaster FC for the 7th season of the Indian Super League (ISL). Through this campaign, Ather Energy aims to build recognition for their electric scooters in Kerala and establish a seamless connection between their flagship product –…

hBits named Krishna Menon as Senior Vice President Engineering
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hBits named Krishna Menon as Senior Vice President Engineering

hBits, the fastest growing fractional ownership platform in the country offering fractional ownership to investors in pre-leased Grade A properties, announced the appointment of Krishna Menon as Senior Vice President Engineering. With the vision to be the leader in Proptech, the company is strengthening its senior leadership team across cities. He will be mainly responsible…

5W1H bags the digital and social media marketing mandate of Eduvanz Financing
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5W1H bags the digital and social media marketing mandate of Eduvanz Financing

5W1H, a newly launched marketing and advertising agency by Kunal Luhar and Aakash Chatterjee, has won the digital and social media marketing mandate of Eduvanz Financing, a Digital Fintech and an RBI registered NBFC helping learners with easy and affordable lending solutions. The agency will partner with the brand to build disruptive digital and social…

SBI General Insurance launches Insurance Awareness drive in Namsai, Arunachal Pradesh
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SBI General Insurance launches Insurance Awareness drive in Namsai, Arunachal Pradesh

SBI General, one of India’s leading General Insurance companies launched an insurance awareness drive in Namsai, Arunachal Pradesh to ensure better insurance literacy amongst the locals. The launch event was addressed by Shri PC Kandpal, MD & CEO, SBI General Insurance (virtually); Shri RK Sharma, Deputy Commissioner, Namsai District, and Smt. Shefali Khalsa, Head –…

Ultimate Kho Kho appoints RISE Worldwide as exclusive Broadcast Production Partner and League consultant
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Ultimate Kho Kho appoints RISE Worldwide as exclusive Broadcast Production Partner and League consultant

Ultimate Kho-Kho has signed RISE Worldwide, India’s largest independent Sports, Lifestyle, and Entertainment Company, as its exclusive Broadcast Production Partner and league consultant as it aims to re-brand and present one of India’s oldest sports as a next-gen and visually engaging entity. As part of the 3-year agreement, RISE will work closely with Ultimate Kho-Kho…

FCB Interface and Mahindra Truck and Bus deliver the biggest guarantee in Indian trucking
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FCB Interface and Mahindra Truck and Bus deliver the biggest guarantee in Indian trucking

The new ad campaign conceptualized by FCB Interface showcases a typical shooting set where we see Ajay Devgn giving multiple takes of ‘highest mileage’ claim on different Mahindra Truck models only to be corrected by the director every time he tries to complete the dialogue. Towards the end of the film, it is revealed that…

Flamingo kickstarts their ad campaign with the launch of a new TVC featuring Hrithik Roshan
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Flamingo kickstarts their ad campaign with the launch of a new TVC featuring Hrithik Roshan

Flamingo, the flagship consumer healthcare brand of Ascent Meditech Ltd., has launched a brand new TV commercial for one of their hero healthcare products – Cool Pack featuring their brand partner Hrithik Roshan. Alongside the Cool pack, Flamingo’s other pain management products – Heatbelt, Knee Cap, and Lumbar Sacro Belt (L.S. Belt) allow people of…

Octa to become a principal sponsor for Delhi Capitals
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Octa to become a principal sponsor for Delhi Capitals

As IPL 2022 is approaching, Octa, a global brand of people-oriented investment services, came out with a special announcement. Starting from the IPL 2022, Octa will unite with Delhi Capitals to become their sponsor. They will also support the entire league, alongside Tata Group, CRED, Upstox Paytm, and others. DC (formerly Delhi Daredevils) historically appeared in 2008…

Carnival Group and 8secondz Short Video App Launch 8coin to Reward Popular Creators

Carnival Group and 8secondz Short Video App Launch 8coin to Reward Popular Creators

Earn 8coin by winning challenges, engaging with content and referring friends to 8secondz 8coin appear in users in-app wallets and can be redeemed for a range of prizes and premium features and functionality Emerging U.S. Hip Hop artist Te Atana is the first creator to add tracks behind the 8coin paywall Carnival Group and the…

Funds Advised by Convergent Finance LLP to Acquire a Controlling Stake in Jagsonpal Pharmaceuticals Limited

Funds managed by Infinity Investment Management and advised by Convergent Finance LLP (“Convergent Funds“), announced the execution of an agreement with the existing promoter shareholders of Jagsonpal Pharmaceuticals Limited (“Jagsonpal“) to acquire approximately 43.7% of the outstanding shares of Jagsonpal at a price per share of INR 235 for a total consideration of INR 2,692…