Elite Marque Public Relations has bagged the PR mandate of Pickright Technologies, a smart Investment Platform that uses Deeptech, AI, and ML modules to build smart portfolios in an autopilot mode. With this mandate, the agency will be responsible for the brand’s media duties, strategic brand positioning and advocacy, influencer engagement activities, and reputation management…
Motilal Oswal Mutual Funds has launched a series of digital films to create visibility for their ELSS fund and its dual benefits in a quirky way with relatable real life situations. Conceptualized and executed by Digital Refresh network, campaign films aim to reiterate the unique proposition of Motilal Oswal Long Term Equity Fund (An ELSS Fund)….
Short video platform MX TakaTak has onboarded actor Riteish Deshmukh as a celebrity influencer on the platform. “Known for his versatile acting skills and sense of humour, he will be bringing his natural quirk and style to create engaging content across genres – comedy, mimicry, and scene creation among others. Riteish Deshmukh has always stayed…
Digital content and media agency Korra recently elevated some of its core team members from its Business Development and Media Planning verticals. Karan Arora has been promoted to Vice-President Growth and New Business from his prior role of AVP, Client Services. Manjot Juyal has been elevated to Vice-President and Head of Media from her past…
Creative Equals, a UK-based nonprofit global inclusion consultancy, has launched #CreativeComeback in India. With successful editions in London and New York, the program starts with Mumbai to help women, non-binary and gender non-conforming individuals, who’ve taken a career break come back into the workforce. This two-week bootcamp aims to destigmatize career gaps and turn them…
When we look at walls, the things that we admire the most are the color, sheen, and how beautiful they look from the exterior. What sticks in our minds is the exterior beauty of the walls and we often miss acknowledging what lies behind – the reason for the beauty. As the adage goes, true…
IOS Sports and Entertainment Pvt. Ltd. – one of India’s leading sports management organizations, has announced the on-boarding of India’s first female racer from J&K, Humaira Mushtaq. The Kashmiri racer made her debut in the JK tyre national racing championship which was held in Coimbatore in October 2019. She also participated in the MRF MMSC FMSCI National…
Adding yet another title to its comedy slate, Prime Video today announced the stand-up special Dongri Danger, featuring stand-up comedian, writer Sumaira Shaikh. Sumaira is all set to leave the audience in splits with her first stand-up special starting 25th February 2022. She was previously associated with the streaming service as one of the writers…
Media Mantra, one of the leading integrated Communications firms in the country, bagged the PR and Digital Communications mandate for Lovely Professional University, one of India’s largest and leading universities in a multi- agency pitch. Asia’s 9th fastest growing firm globally will be managing the extensive external Communications for all the business operations and services offered…
Arbro Pharmaceuticals, a leading Delhi-based R&D and pharmaceutical manufacturing company, has launched its cosmetic and nutraceutical line, Ningen.shop, offering a range of products containing flower, fruit, and plant extracts. Ningen – Japanese and Flora Inspired Cosmetics and Nutraceutical Line A complimentary product range of cosmeceuticals and nutraceuticals has been developed to assure consumers that its…
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