Digirovers
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Digirovers to Handle Marketing Initiatives for Mudrex

Digirovers, a global performance and affiliate marketing powerhouse, has been selected to handle the marketing initiatives for Mudrex, a leading crypto exchange backed by Y-Combinator. Under this collaboration, Digirovers will manage performance marketing campaigns across Google and Meta platforms (including Facebook and Instagram) with a strong focus on high-quality user acquisition, increasing conversions and enhancing Long-Term Customer Value (LTV) across Mudrex’s global markets. This collaboration supports Mudrex’s broader mission of making crypto products…

Aude Gandon
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Aude Gandon Appointed Chief Digital & Marketing Officer, The Estée Lauder Companies

The Estée Lauder Companies Inc. announced today that Aude Gandon has been appointed Chief Digital & Marketing Officer (CDMO), effective August 1, 2025. she will report directly to Stéphane de La Faverie, President and Chief Executive Officer, and will join the company’s Executive Team. In this newly created role, she will lead the transformation of…

Namrata Dadwal
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Namrata Dadwal Joins NDTV 24×7 as Senior Editor to Lead Data Journalism Initiatives

In a strategic move to deepen its commitment to data-driven storytelling, NDTV 24×7 has announced the appointment of Namrata Dadwal as its new Senior Editor. With a clear mandate to strengthen the network’s data journalism and analytics capability, this appointment underscores NDTV’s vision to merge traditional news values with digital-age insights. Namrata Dadwal brings with…

From Laughter to Love, Thrills to Tears—Prime Video’s New Brand Campaign Puts Feelings at the Heart of Streaming
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From Laughter to Love, Thrills to Tears—Prime Video’s New Brand Campaign Puts Feelings at the Heart of Streaming

Prime Video, India’s most loved entertainment destination, today unveiled a new brand campaign — ‘Every kind of emotion. It’s on Amazon Prime’, reinforcing its position as the one-stop destination for stories—across moods, genres, and emotions—that resonate with audiences. Building on the brand’s core strength of enabling easy access to great content, the campaign moves beyond categories…

Theblurr brings on Sainath Saraban as Co-founder
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Theblurr Appoints Sainath Saraban as Co-founder and Chief Creative Officer

Theblurr, an AI-native full-service marketing and media agency, has announced the appointment of renowned creative leader Sainath Saraban as Co-founder and Chief Creative Officer (CCO). This strategic move underscores the agency’s commitment to redefining creativity through a blend of technology, insight, and culturally resonant storytelling. With a career spanning over two decades, Sainath—widely known as…

Shree Cement Solar Plant
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Shree Cement Commissions 6 MW Solar Plant in Roorkee, Scaling Up Renewable Energy Commitment

Shree Cement Ltd., one of India’s leading cement manufacturers, has commissioned a new 6.0 MWp solar power plant at its Roorkee unit in Uttarakhand, further reinforcing its commitment to renewable energy and carbon reduction as part of its RE100 and decarbonization goals. The newly inaugurated solar facility is strategically located adjacent to Shree Cement’s existing…

Bhaskar Basu
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Bhaskar Basu elevated to Country Head – Enterprise Partnerships at Microsoft India & South Asia!

Bhaskar Basu has been appointed as Country Head – Enterprise Partnerships at Microsoft India & South Asia, marking a strategic elevation in his 14-year journey with the tech giant. In this pivotal role, Bhaskar will lead Microsoft’s efforts to drive co-innovation with its most strategic partners—including GSIs, ISVs, enterprise solution builders, and software development firms….

Rahul Garg, CEO & Founder, M ... at the DRG Bitumen Plant
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Moglix Launches Greenfield Bitumen Processing Facility in Mathura to Power India’s Infrastructure Growth

Moglix, one of Asia’s leading B2B e-commerce and supply chain technology companies, has announced the inauguration of its greenfield bitumen processing plant under DRG Industries, the company’s dedicated manufacturing arm. Located in Kosi Kalan, Mathura, the facility is scheduled to begin commercial production in July 2025. This strategic move marks Moglix’s entry into the bitumen…

Circle Games
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Circle Games Secures $7.25M in Seed Funding to Expand Globally with Mobile Puzzle Hit “Sort Express”

Istanbul, Turkey – Circle Games, a rising mobile gaming studio based in Istanbul, has raised $7.25 million in a seed funding round to scale its breakout title Sort Express and expand its global presence. The round was led by BITKRAFT Ventures, with participation from top-tier investors including a16z Speedrun, Play Ventures, e2vc, and APY Ventures….

Railways to Install CCTV Cameras in Coaches
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Railways to Install CCTV Cameras in Coaches to Enhance Passenger Safety

Based on the positive outcome of experimental installation of CCTV cameras in passenger coaches, Railways has decided to install CCTV cameras in all coaches. This move will significantly improve passenger safety.  Miscreants and organised gangs take advantage of gullible passengers. With cameras, such incidents will significantly reduce. To preserve privacy of passengers, CCTV cameras will…