Loop Rebrands with a New Ad Campaign Featuring Kunal Kapoor

Loop, a high-quality primary care and group health insurance provider and the first of its kind to have an in-house medical team, today announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth. The refreshed logo, colour palette, imagery and website reflects the significant growth and evolution of…

Gupshup Rebrands amidst Product Growth and Global Expansion
| |

Gupshup Rebrands amidst Product Growth and Global Expansion

Gupshup, a global leader in conversational engagement, unveiled a new brand identity at the Mobile World Congress in Barcelona. The new brand identity consists of new logo colors, revised brand look-and-feel, an updated website, and a new tagline: “One-on-one. With everyone”. These changes reinforce Gupshup’s vision of transforming the future of business-to-customer conversations and commerce…

ANTS digital bags digital, brand, and performance marketing duties for PURE Home + Living
| |

ANTS digital bags digital, brand, and performance marketing duties for PURE Home + Living

DLF Brands Pvt. Ltd. assigns digital, brand, and performance marketing duties to ANTS digital for their flagship home decor brand – PURE Home + Living. ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms, increase the footfall on stores and create innovative campaigns for the D2C channel. Zafar…

Chingari inks strategic partnership with Boogle Bollywood
| |

Chingari inks strategic partnership with Boogle Bollywood

Chingari, an Indian short video app has recently announced its partnership with Boogle Bollywood- a complete Bollywood and Pollywood entertainment channel for cinema and music lovers. The association was a strategic move by both parties, taken to attract the Moviebuffs on Chingari app, with premium Bollywood music and content shared byBoogle Bollywood Entertainment. With an…

ATC India named Sandeep Girotra as Chief Executive Officer
| |

ATC India named Sandeep Girotra as Chief Executive Officer

ATC India, a leading independent passive telecom infrastructure provider, has announced the appointment of Sandeep Girotra as the new Chief Executive Officer (CEO) of the company. He succeeds Ashwini Khillan, who is moving into a new APAC regional leadership role. Sandeep has over 30 years of experience across various functions within the Telecom and Technology…

VMLY&R India elevates Pooja Jauhari to Group CEO
| |

VMLY&R India elevates Pooja Jauhari to Group CEO

Global brand and customer experience agency VMLY&R today announced the appointment of Pooja Jauhari as Chief Executive Officer, VMLY&R India across its group of companies.  Based out of VMLY&R’s Mumbai office, she reports to VMLY&R Asia Co-CEO Tripti Lochan, who is based  in Singapore. As CEO VMLY&R India’s group of companies, Pooja Jauhari will oversee the…

Flipkart’s Shopsy launches a brand new TVC campaign with Sara Ali Khan
| |

Flipkart’s Shopsy launches a brand new TVC campaign with Sara Ali Khan

Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens only on Shopsy’ highlighting its value proposition as a hyper value platform with unbelievably low prices that warrant unexpected reactions depicted through its tagline ‘Shopsy pe prices aise lage free jaise’. The campaign aims to reach the masses specifically in Tier 2 and beyond…

Ramagya Mart launches its first brand ad film starring Randeep Hooda
| |

Ramagya Mart launches its first brand ad film starring Randeep Hooda

Randeep Hooda, an actor known to play versatile lead roles in Bollywood and Hollywood films has announced association with the Ramagya Mart brand. Ramagya Mart is India’s only B2B wholesale eCommerce portal that has been built to support and promote Indian home appliance manufacturer’s brands to retailers, wholesalers, and institutions. In Ramagya Mart’s first brand…

Wakefit.co
| |

Wakefit.co onboards Rashmika Mandanna as its first brand ambassador

Wakefit.co, India’s leading home and sleep solutions brand, announced the onboarding of popular actor Rashmika Mandanna as its first brand ambassador. Rashmika will be a part of Wakefit.co’s upcoming campaigns. This will aid in the company’s brand-building efforts in an evolving market and chart out its growth to become India’s leading home and sleep solutions…

Wigwam Plywood Ropes in Kartik Aaryan as Brand Ambassador
| |

Wigwam Plywood Ropes in Kartik Aaryan as Brand Ambassador

Wigwam Plywood offers a versatile plywood range that aims to reinvent the market with its motto of delivering ‘Ply as it should be’. A sub-brand of Savitri Woods, Wigwam is the first plywood brand in the Indian market today that exclusively manufactures only calibrated plywood. Establishing its presence in more than 22 states and Union…