Birla Century’s home division is set to enrich the Indian textile market with the launch of Hill & Glade, it’s flagship brand catering to the home bedding segment. Already part of the globally recognized brand, Hill & Glade by Birla Century will provide a plethora of choices in both colour and quality on the basis…
Techlutions is delighted to announce the launch of “SCORE” a truly holistic IPL spends effectiveness tracker. SCORE will track IPL spends across 3 modules. Pre IPL – To be conducted a week before IPL start, tracking all brand measures (Awareness, Usage, Consideration, Intention, and Image). This will serve as a baseline for all the brands….
Wave City, Ghaziabad, the first operational high-tech city in North India today organized a ‘Ghaziabad Half Marathon‘ to celebrate International Women’s Day. Marathon was organized in association with Piku Sports & a leading media house Dainik Jagran. Winners of Ghaziabad Half Marathon’ getting felicitated by Wave Group The event was flagged off from Wave City,…
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Disruptive Indian beverage major, Parle Agro is set to pull out all stops and make summer 2022 a power packed one. The company that prides itself on having among India’s most valued and loved celebrities as ambassadors for their beverage brands, has now signed on Ram Charan as brand ambassador for the iconic Frooti brand along with Alia…
Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative duties round the year. The Script Room is a fast-growing writer’s hub & bespoke audio-visual advertising firm working on some of the reputed and futuristic brands in the country. As part of their responsibilities, The Script…
DigiChefs, the independent and high-performance creative agency based out of Mumbai has bagged the SEO and Performance Marketing duties for SILA, a Mumbai-based real estate platform providing real estate development, project management, advisory, and facilities management services across India. As part of the mandate, DigiChefs key goal is to generate and build an organic traffic…
With its longest running crime docu-drama, Crime Patrol, Sony Entertainment Television has been instilling a lot of awareness within each one of its viewers by showcasing compelling cases with gritty storytelling of the criminal activities from across India with a resolve to fight back crime. The channel is set to bring this marquee show in an all-new avatar…
SleepX, the new-age Sleep solutions brand from Sheela Foam Ltd., has announced the launch of a brand-new and quirky campaign titled ‘Good sleep is your superpower’. The campaign highlights the impact of a good night’s sleep on one’s productivity and well-being during awake hours. The creative campaign humorously targets millennials who compromise on their sleeping patterns because of work…
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