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Parle Agro Signs on superstar Ram Charan with Alia Bhatt as brand ambassador for Frooti
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Parle Agro Signs on superstar Ram Charan with Alia Bhatt as brand ambassador for Frooti

Disruptive Indian beverage major, Parle Agro is set to pull out all stops and make summer 2022 a power packed one. The company that prides itself on having among India’s most valued and loved celebrities as ambassadors for their beverage brands, has now signed on Ram Charan as brand ambassador for the iconic Frooti brand along with Alia…

PaperBoat brings on board The Script Room as creative partners
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PaperBoat brings on board The Script Room as creative partners

Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative duties round the year. The Script Room is a fast-growing writer’s hub & bespoke audio-visual advertising firm working on some of the reputed and futuristic brands in the country. As part of their responsibilities, The Script…

DigiChefs bags the SEO and Performance Marketing mandate for SILA
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DigiChefs bags the SEO and Performance Marketing mandate for SILA

DigiChefs, the independent and high-performance creative agency based out of Mumbai has bagged the SEO and Performance Marketing duties for SILA, a Mumbai-based real estate platform providing real estate development, project management, advisory, and facilities management services across India. As part of the mandate, DigiChefs key goal is to generate and build an organic traffic…

Sony Entertainment Television to premiere new season of docu-drama ‘Crime Patrol 2.0’ on 7th March
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Sony Entertainment Television to premiere new season of docu-drama ‘Crime Patrol 2.0’ on 7th March

With its longest running crime docu-drama, Crime Patrol, Sony Entertainment Television has been instilling a lot of awareness within each one of its viewers by showcasing compelling cases with gritty storytelling of the criminal activities from across India with a resolve to fight back crime. The channel is set to bring this marquee show in an all-new avatar…

SleepX bring the spotlight on a good night’s sleep through its latest campaign
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SleepX bring the spotlight on a good night’s sleep through its latest campaign

SleepX, the new-age Sleep solutions brand from Sheela Foam Ltd., has announced the launch of a brand-new and quirky campaign titled ‘Good sleep is your superpower’. The campaign highlights the impact of a good night’s sleep on one’s productivity and well-being during awake hours. The creative campaign humorously targets millennials who compromise on their sleeping patterns because of work…

Mortein relaunches its age-old nemesis ‘Louie’ after a gap of 5 years
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Mortein relaunches its age-old nemesis ‘Louie’ after a gap of 5 years

Mortein, one of the leading pest control brands, announced the relaunch of its age-old nemesis – Louie, in its new avatar as Louie the mosquito. The new and more powerful brand mascot- Louie is re-introduced to the Indian audience after a gap of five years. Born to parents Marg and Mort, Louie came into existence…

Asianet
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Asianet unveils the logo of Bigg Boss Malayalam 4

The fourth season of Bigg Boss Malayalam will soon have its premiere. Asianet has recently unveiled the logo of the 4th season. Just like the previous season, the logo looks attractive. Interestingly, the background music of the video seems to be different from the earlier seasons which drops enough hints that there will be an…

Marico’s Set Wet launches a new campaign featuring Ranveer Singh in a prehistoric avatar
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Marico’s Set Wet launches a new campaign featuring Ranveer Singh in a prehistoric avatar

Marico Limited’s iconic men’s grooming brand SET WET, has launched an innovative new campaign with long-time ambassador Ranveer Singh. The campaign, which shows Ranveer in a pre-historic alter ego, showcases the ingenuity, creativity, and cheeky nature of youth today, and aims to give young men a timely tip on the art of making an impression….