Vista Rooms rebrands as StayVista
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Vista Rooms rebrands as StayVista

In a major development, Vista Rooms, the country’s largest luxury villa rental platform, has rebranded itself as StayVista. The brand offers the most enviable homes in the country and the evolution into a refreshed avatar mirrors the rising standards within the luxury travel and group stay category. With Indian vacationers becoming more discerning and quality-oriented…

Skybags’ #ImmaGo campaign reignites the pre-pandemic passion for solo travelling
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Skybags’ #ImmaGo campaign reignites the pre-pandemic passion for solo travelling

Kinnect, a part of the FCB Group, a full-service digital integrated agency, has launched a social media campaign – #ImmaGo – for Skybags. Skybags offers top-class functional features in its products and makes Indians ‘Move in Style’ with their vibrant and unique designs. The brand together with its agency, Kinnect, released a peppy digital film…

Trailblazer Games Raises $8.2M to Develop Web3-Native Fantasy Universe

Startup Trailblazer Games has closed an $8.2M seed round led by Makers Fund, including Play Ventures, Fabric Ventures, and a roster of prominent industry leaders in gaming and blockchain. Trailblazer is leading the evolution of games built natively for blockchain, by putting fun at the core of truly scalable economies. They are currently developing a…

MG Motor India Partners with Engineering Colleges to Bolster Skill Development

MG Motor India Partners with Engineering Colleges to Bolster Skill Development

MG Motor India today announced its plan to extend cars to select engineering colleges in Gujarat. This partnership will enhance technological skill sets in students under the MG Nurture initiative, thereby bridging the existing gap between the industry and academia in the auto-tech world. MG Motor India provides Hector To A. D. Patel Institute of…

This World Sleep Day, Duroflex Launches Sounds of Sleep Season 2 with Originals

This World Sleep Day, Duroflex Launches Sounds of Sleep Season 2 with Originals

With the vision to help India sleep better, India’s leading sleep solutions brand Duroflex, brings back their immensely successful digital music series, Duroflex Sounds of Sleep. Launched on the occasion of World Sleep Day, Duroflex Sounds of Sleep 2.0 once again explores the role of music as a sleep aid with a series of melodious…

Yamaha Revolutionizes Portable Music with the Launch of ‘PSR-E473’ 61-key Keyboard

Yamaha Revolutionizes Portable Music with the Launch of ‘PSR-E473’ 61-key Keyboard

Yamaha Music India a leader in Musical Instruments, Pro Audio & Audio-Visual Equipment announces the launch of PSR-E473 – a 61-key touch-sensitive keyboard with a powerful sound engine. The Yamaha PSR-E473 is a great investment for those who are looking for an all-rounder and economical starter kit for their musical career. However, the PSR-E473 is…

Smarten Records a Sale of 1 Million Sine-wave Inverter Batteries

Smarten Records a Sale of 1 Million Sine-wave Inverter Batteries

Smarten, one of India’s leading power-backup product manufacturers, has today announced that it has successfully sold over 1 million sine-wave inverter batteries since its inception in 2014. After witnessing a steep growth in business, Smarten has emerged as one of the most effective power-backup product providers and has been acknowledged as one of the most…

India Cements leverages the popularity of CSK with two new brands
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India Cements leverages the popularity of CSK with two new brands

To leverage the brand identity and popularity of its Indian Premier League (IPL) cricket franchise Chennai Super Kings (CSK), India Cements on Wednesday launched two brands namely Conkrete Super King (CSK) and Halo Super King (HSK). The brand has also roped in Chennai Super Kings and India Cements, VP- Marketing – MS Dhoni to endorse the brands….

Interactive Avenues named Pranali Sarkar as AVP, Media Planning
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Interactive Avenues named Pranali Sarkar as AVP, Media Planning

Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Pranali will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function. With over 15 years in the industry, integrated media planning and strategy is core to Pranali’s…