Bajaj Allianz General Insurance has launched a fresh campaign titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labelled as bad drivers, lacking the ability to parallel park, incapable of buying a car on their own and many more. Conceptualised and executed by WATConsult, an…
Coca-Cola has announced the launch of Maaza’s new flavor – Aam Panna, at the back of extensive market testing and in-house innovation. Further expanding the homegrown beverage brand’s portfolio, the Company aims to refresh its consumers this summer with a new beverage, most suited to the Indian palettes, made with real green mangoes and delicious…
Dream11, the largest fantasy sports platform, today announced the launch of a new brand campaign with a total of 17 new ad films featuring India’s top international cricketers, celebrities and social media stars for the TATA Indian Premier League (IPL) 2022. The brand’s Dream Big proposition launched in 2021, aims to motivate viewers to believe…
InsuranceDekho has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family. With the tagline Bharosa Kar Ke Dekho, the campaign will go live on 26th March 2022 coinciding with the…
The symposiumwas organized by the Gut Microbiota and Probiotic Science Foundation (India) and Medanta Institute of Education and Research, Gurugram and Amity University, Gurugram on March 5-6, 2022. Prof. Reiko Shinkura, The University of Tokyo, Institute for Quantitative Biosciences, Laboratory of Immunology and Infection control, Tokyo, Japan Our gut plays a vital role in extraction…
Smile Train India, the country’s largest cleft-focused NGO, hosted Miss Universe 2021 Harnaaz Sandhu, during her homecoming. Harnaaz made the nation proud by bringing the crown home after more than two decades. As a Smile Train Ambassador and celebrated personality, Harnaaz has been instrumental in helping the organization raise awareness around cleft. During her visit,…
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India’s leading natural beauty care company Lotus Herbals has appointed the gorgeous Bollywood actress Jacqueline Fernandez as the brand ambassador for its Lotus Herbals Safe Sun brand of advanced sun protection products. As the face of the brand, Jacqueline will appear in a new DVC that will be aired across digital, OTT, TV and social…
BYJU’S, a leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022. Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging…
Santana Ramakrishnan has been named Chief Human Resources Officer of DealShare, the social e-commerce pioneer and recent unicorn. Santana brings a wealth of human resources and people management experience to DealShare, where she will be in charge of implementing the company’s people strategy, as well as building capability for expansion, profitability, and enabling culture frameworks…
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