vivo, a global leading technology company, has announced today that it has become the Official Smartphone and the only Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022TM. The new vivo X Fold+ launched in the mainland of China on the same day is the first official foldable smartphone in the…
IndiaMART, India’s largest online B2B marketplace, has proudly awarded its social media mandate to Noida-based full stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner. This Social Media mandate was accorded to Art-E MediaTech in…
Asia’s largest higher edtech company upGrad has made another senior appointment to its leadership team – with the hiring of Srikanth Iyengar who joins as the CEO – Workforce Development, effective September 2022. Srikanth has over 2 decades of work experience spanning North America and Europe. In his previous profiles, he led large multinational businesses…
PhonePe, announced the launch of its integrated multimedia brand campaign focused on tension-free motor insurance renewals. This pan-India campaign will be launched in a phase-wise manner with eight ad films in total. It highlights real, everyday problems that consumers face with sales pitches that have now become an unpleasant purchase experience. The campaign drives awareness…
Bollywood diva Deepika Padukone has been appointed as the new brand ambassador of Dabur Amla, the world’s most popular hair oil, according to a recent announcement by Dabur India Ltd. The Deepika Padukone-starring “Photocopy Nahi, Chuno Asli Amla, Dabur Amla” campaign is also being introduced. Deepika Padukone promotes Asli Amla Dabur Amla, which makes hair…
Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and budget limits when creating their marketing strategy. Saying that, marketing to businesses is very different from marketing to individual customers, particularly in the edutainment space. Furthermore, B2B marketing trends and techniques are constantly evolving to…
ABP Ananda, Bengal’s leading news channel is back with its three iconic properties – ABP Ananda Sharad Ananda, ABP Ananda Paarae Paarae Serar Lodai, and ABP Ananda Surakshar Puraskar, this time with some thrilling new content, and a slew of partners to mark the Durga Puja festivities. The Sharad Ananda programming for this year has…
Deepening its association with football further in India, home grown brand – Zebronics has announced its association for its 3rd year as an Audio Partner with the Hero ISL team Chennaiyin Football Club (CFC). Zebronics has been tapping into the pulse of the audience with football, which is celebrated as an emotion, rather than a mere…
Durga Puja is the time when every part of West Bengal erupts in festivities and joy. This is when the entire community comes together and celebrates the festival with much joy and enthusiasm. In Keeping with the festive spirit, Tata Tea Gold, one of West Bengal’s favourite tea brand is celebrating the festival by launching…
Fulcrum Digital named Raj Parameswaran as Executive Vice President, Growth to its global leadership team. In his new role, Raj will be a part of the executive leadership team and will be responsible for driving company’s order book and revenues across Pods, and leading expansion plans in existing and new markets. Fulcrum Digital had set…
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