Forest Essentials, India’s leading luxury beauty and wellness brand, has appointed Nupur Sarda as its new Head of Retail Marketing, strengthening its leadership team as the brand continues to expand its retail footprint and premium customer experience. Sarda announced her new role through a LinkedIn post, expressing deep gratitude for her professional journey and excitement…
The Mahindra Blues Festival, one of India’s most iconic cultural events and Asia’s largest blues celebration, is set to return for its 14th edition on February 14 and 15, 2026. The festival will once again take place at the legendary Mehboob Studios in Bandra, bringing together global and homegrown blues aficionados during the weekend of…
CereOne Media, Yahoo DSP’s exclusive partner in India, has announced the rollout of the Yahoo DSP and Spotify Ad Exchange (SAX) integration in the Indian market. The partnership empowers advertisers with direct programmatic access to Spotify’s premium audio, video, and display inventory, strengthening omnichannel media strategies with scalable, measurable audio capabilities. With this new integration,…
Killer, the homegrown menswear and denim brand from Kewal Kiran Clothing, has launched a new series of digital films featuring actor Meezaan Jaffri as part of its ongoing ‘I Wear India. I Wear Killer’ campaign. First introduced earlier this year, the campaign champions Indian craftsmanship, homegrown confidence, and the evolution of India’s fashion identity on…
McAfee, a global leader in online protection, has released its annual Most Dangerous Celebrity: Deepfake Deception List, revealing how cybercriminals are increasingly using the names, faces, and voices of top celebrities to scam consumers. According to the 2025 report, Shah Rukh Khan ranks #1 as the most exploited celebrity in AI-driven deepfake scams across India,…
SW Growth Labs, the media and growth marketing arm of SW Network, has renewed and expanded its partnership with Fujifilm X, the professional-grade camera brand known for its industry-leading mirrorless camera range. Under the extended mandate, SW Growth Labs will continue to drive Performance Marketing and Media Buying initiatives aimed at increasing website conversions, enhancing…
Jose Leon, CEO of Dentsu X India and head of the agency’s retail media business, has exited the company, marking a major leadership change within the network. According to his updated LinkedIn profile, Leon is now focused on building a deep-tech and AI-powered global consulting platform aimed at helping companies and leaders solve complex challenges…
KRAFTON India today announced the launch of the BGMI 4.1 Update. The year-ender update brings a bold mix of global gameplay experiences and locally inspired twists, timed well with the upcoming winter season: the frosty thrill of Frosty Funland, India-exclusive horror-themed experiential event and character, Anamika, the Haunted Indian Bride, inclusion of the hugely popular, tactical survival drama of Metro…
Rahul Supare has been appointed national head – revenue at NDTV Marathi, marking a significant leadership addition for the network. Supare announced his new role through a LinkedIn post. Supare joins NDTV Marathi with more than 24 years of experience in sales strategy, client servicing, and revenue management across prominent media organisations. Before taking on…
OS Studios, a Project Worldwide agency known for creating world-class fan experiences for global brands such as Pokémon, Call of Duty, the NBA, and Major League Soccer, has officially launched operations in India. With full-service offices now established in Bangalore, New Delhi, and Mumbai, the agency enters the market with strong backing from George P…
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