Snitch
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How One Indian Fashion Brand Dominated Black Friday: The SNITCH Success Story

Black Friday, a shopping phenomenon once confined to Western markets, has rapidly made its way into India’s retail calendar. Over the last few years, Indian consumers have eagerly embraced this mega sale season, and brands across the country are capitalizing on the trend with creative campaigns and irresistible offers. Among these, one homegrown label stood…

Indias Longest Glass Skywalk at Kailasagiri Opens to Public
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Indias Longest Glass Skywalk at Kailasagiri Opens to Public

The Visakhapatnam Metropolitan Region Development Authority (VMRDA) has officially opened what is now India’s longest cantilever glass skywalk, atop Kailasagiri hilltop park, marking a major boost for tourism in the coastal city. The new walkway is already drawing attention from adventure seekers and travellers alike. The glass skywalk — built at a cost of ₹7…

DreamFolks
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India’s DreamFolks Services Limited expands global footprint with 60% acquisition of Dubai’s Easy to Travel

DreamFolks Services Limited — India’s largest travel and lifestyle experiences company — has acquired a 60.24% stake in Dubai-based Easy to Travel (ETT), a leading global airport-services distribution platform. The deal, valued at approximately ₹36 crore (US $4 million), marks a major step in DreamFolks’ global expansion strategy. The acquisition extends DreamFolks’ services beyond India,…

MRSI
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MRSI adopts ICC/ESOMAR 2025 code to raise India’s research standards

The Market Research Society of India announced it will adopt the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025, a global framework governing ethical research and data practices, Thursday, [DATE.] The updated Code addresses rising use of artificial intelligence, synthetic datasets, and secondary data, while responding to the industry’s rapid…

Hyundai Motor India launches ‘December Delight’ campaign offering up to ₹1 lakh benefits
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Hyundai Motor India launches ‘December Delight’ campaign offering up to ₹1 lakh benefits

Hyundai Motor India Limited (HMIL) has announced the launch of its year-end customer initiative, the ‘December Delight’ campaign, offering exclusive benefits of up to ₹1,00,000 on select Hyundai models. The festive campaign celebrates customer loyalty while encouraging new buyers to begin the upcoming year with a Hyundai vehicle. Announcing the initiative, Tarun Garg, Whole-Time Director…

Frodoh executes CTV campaign for Pee Safe around World Toilet Day
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Frodoh executes CTV campaign for Pee Safe around World Toilet Day

Fast-growing AdTech company Frodoh has delivered a high-impact Connected TV (CTV) campaign for leading hygiene brand Pee Safe, strategically timed around World Toilet Day to highlight hygiene as a critical national priority. The campaign was activated on Wednesday, 19 November, and Sunday, 23 November, aligning with cultural relevance and peak weekend CTV viewership. Using Frodoh’s…

Revenant XSpark
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Revenant XSpark Creates History With Top-4 Finish at Brawl Stars World Finals 2025

Revenant XSpark (RNTX) has created history at the Brawl Stars World Finals 2025, becoming the first-ever Indian team to secure a top-four finish at the global championship held on Sunday. This milestone marks a defining moment for India’s esports ecosystem, showcasing the nation’s growing competitiveness on the international stage. RNTX’s impressive run ended in the…

Srilakshmi Kesari
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Lyric.ai Appoints Srilakshmi Kesari As India HR Head

Lyric.ai has announced the appointment of Srilakshmi Kesari as its new Vice President and Country HR Head for India, strengthening the company’s leadership team as it prepares for accelerated growth in the region. Based in Bengaluru, Kesari brings nearly 20 years of experience in human resources, with deep expertise in talent engagement, organisational development, employee…

Abbott India Elevates Vinutha Mufti As Director HR
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Abbott India Elevates Vinutha Mufti As Director HR

Abbott India has announced the appointment of Vinutha Mufti as its new Director, Business Human Resources, effective 16 December 2025. She takes over the role as part of a planned leadership succession, succeeding Rajan Kalantre, who will transition to another Abbott affiliate following the completion of his handover on 15 December. Mufti, who joined Abbott…

Puma India
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PUMA India Appoints Ramprasad Sridharan as New Managing Director to Drive Next Phase of Growth

PUMA India has announced the appointment of Ramprasad Sridharan as its new Managing Director, effective December 2025. His elevation marks a significant leadership transition following the exit of former MD Karthik Balagopalan, and signals PUMA’s intent to strengthen its strategic direction in one of its fastest-growing global markets. Sridharan brings over 20 years of experience…